Summary:

Intellum’s Director of Demand Generation will report to the VP of Marketing & Growth and will be responsible for building a high-growth lead generation lead funnel. This person will lead the team responsible for paid media, field marketing, tradeshows and events, nurture and conversion optimization. The successful candidate will be highly results-driven and comfortable with both the analytical and creative sides of acquisition.

This position offers a base salary and commission. Intellum offers a fast-paced, innovative environment where you will be provided the tools, resources, and leadership to sell our application and take your career to the next level.

Responsibilities:

• Lead the development, execution, and optimization of all lead generation, nurturing and paid customer acquisition campaigns
• Lead a team of marketers to drive key business metrics, including active pipeline, CAC, and New Revenue
• Collaborate with sales leadership to maintain strong marketing to sales alignment
• Build and execute demand generation programs for new market entry such as specific verticals or technology ecosystems
• Build and execute customer evangelism, advocacy and expansion campaigns to support all initiatives
• Scope demand program requirements, budget, resource needs and delivery timeframes based on data
• Iterate on and drive creation of key reporting and analytics insights into top level marketing dashboards across key performance indicators mapped to the demand funnel
• Create a model to track and report on program success and drive continuous improvement through testing and data analysis
• Conceive and execute launch and lead generation plans for new products and services
• Build and maintain a robust marketing and editorial calendar that resonates with our target buyer personas
• Stay informed about inbound marketing industry developments, and be able to utilize these developments on your campaign
• Perform other duties as assigned

Requirements

Qualifications:

• Bachelor’s degree required
• Minimum 5 years experience developing and executing strategic B2B demand gen and ABM programs
• Hands-on experience working with demand generation tools, including marketing automation and lead scoring software, ABM and other demand ops tools
• Budget allocation and reporting experience
• Strong ability to build cross-functional relationships and virtual teams
• Extremely results-oriented and collaborative
• Thrives in metrics and data-driven environments
• An innate hunger and the self-discipline to grow, as well as a willingness to help others succeed
• Experience managing paid media channels and budgets, including Google Ads, Facebook/Instagram Ads, and Twitter Ads
• Good understanding of SEO best practices with the ability to extract and analyze data
• Experience working in a fast-paced, startup-like environment

• Bachelor’s degree in a related field or equivalent experience

• Occasional irregular work hours
• Dexterity of hands and fingers to operate a computer keyboard, mouse, etc.
• Extended time viewing a computer monitor
• Sitting or standing for extended periods of time

Benefits

• Insurance
  • Medical - 100% of employee premiums covered for some employee only plans
  • Dental - 100% of employee premiums covered
  • Vision - 100% of employee premiums covered
• 401(k) with matching
• Education - $3,500 per year in educational funds (“Boost Budget”)
• Unlimited PTO

About Intellum: Intellum is an Atlanta-based SaaS company focused on corporate learning. We are the software engineers, developers and tech industry professionals who are helping our clients become more data savvy, applying machine learning techniques to significantly improve learning personalization, and developing monetization strategies that drive revenue with external audiences. We strive to live up to our company values of Curiosity, Creativity, Perseverance, and Kindness every day and have been ranked as one of the Best Places to Work three years in a row by the Atlanta Business Chronicle. Our clients include organizations such as Cricket Wireless, Facebook, Google, Habitat for Humanity, and Randstad.

Intellum is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics.