Do you love the CHALLENGE of meeting new people and developing new relationships?

Do you find it REWARDING to sell a service that improves the lives of your clients and their loved ones?

Are you PASSIONATE about sales and marketing?

Then be an ANGEL!

America's Choice in Home Care - Visiting Angels, an Equal Opportunity Employer, is seeking a Director of Marketing for the Hot Springs - Benton territory. Our Mission: Make a difference in the lives of the people we serve: Our CareGivers, Our Clients and Our Community. We provide in-home non-medical personal care enabling our clients to safely and comfortably remain in their homes and gracefully age in place with dignity.

The primary responsibilities of the Director of Marketing will be:

• Create and implement a comprehensive strategic marketing plan that enhances the organization’s image and position in the marketplace. Ensure plan is measurable and consistent with the company’s strategic and key performance indicator (KPI) goals.
• Develop relationships with potential referral sources in the community through cold calling, attendance at community and industry networking events and reaching out to collegues and peers.
• Develop a process for qualifying referral sources as a means of determining appropriate and effective outreach efforts.
• Manage expenditures within the marketing budget.
• Evaluate results and effectiveness of marketing activity. Provide weekly and monthly updates to the President / Owner outlining measurable results. Show how outcomes help meet company strategic and KPI goals.
• Manage and create content for the company website, social media, and search engine optimization platforms. Develop a schedule to ensure new content on a regular basis.
• Ensure consistent branding across all marketing mediums.
• Research and develop strategies and plans that identify marketing opportunities for new project development.
• Maintain knowledge of marketing trends, developments, and best practices.
• Conduct periodic market analysis to identify market trends, competitive position, and opportunities. Recommend changes/updates to marketing strategies based on the analysis.

Requirements:

• Bachelors degree preferred in Marketing or Business Administration.
• Five years of experience in Outside Sales / Marketing, experience in private duty homecare is a plus but not required.
• Excellent conceptual thinking skills with the capacity to analyze complex and sensitive issues. Excel in crisis management, conflict resolution, and problem-solving.
• Ability to listen and communicate clearly, fluently, and diplomatically – both orally and in writing.
• Ability to make public presentations and speak well in public situations.
• Ability to plan, coordinate and execute Community Outreach events.
• Ability to remain flexible, resilient, calm, and maintain a sense of humor in all situations.
• Present a well-groomed image that reflects the professionalism of the business.
• Ability to plan, organize, prioritize, delegate and accurately complete work activities within deadlines while managing interruptions.
• Ability to handle rejection.
• Work independently and proactively with minimal direction and/or supervision.
• Ability to generate goodwill for the agency with clients, their family members and other referral sources. Demonstrate a strong commitment to client service excellence.
• Proficiency with Microsoft Office (Word, Excel, PowerPoint, and Outlook) applications, scheduling systems and other healthcare industry-related-software.
• Ability to lawfully work in the U.S.
• Submit to a comprehensive background check and a pre-employment drug screening.

All applications are confidential.