Job description
Overview:
Qualifications:
Canyon Ranch inspires your well way of life. Since 1979, Canyon Ranch has been a trailblazer and leader of the integrative wellness lifestyle through immersive, life-changing destinations in Tucson, Arizona and Lenox, Massachusetts, a wellness retreat in Woodside, California and the largest day spa in North America at The Venetian Resort in Las Vegas. Canyon Ranch guests experience lasting transformation through curated pathways that answer their wellness intentions. We deliver personal guidance from world-class experts in health & performance, food & nutrition, spa & beauty, fitness & movement, and mind & spirit that inspire proven, lasting impact on Canyon Ranch members as they pursue their well path.
Responsibilities:
The Manager, Social Media and Community develops and executes a comprehensive consumer-first social media strategy. Encompassing owned editorial social channels through influencer marketing, this role is responsible for engaging our consumers and increasing the size of our owned channels, while elevating and amplifying the Canyon Ranch brand within the overall Wellness Community. In partnership with agencies and various cross-functional teams, this role will keep the pulse on what matters to our communities and then partner to craft the editorial storytelling and activation strategies that connect and resonate with them.
Responsibilities:
- Social Media Strategy and Roadmap: Help shape, own, and deliver a social media strategy that’s rooted in a deep understanding of our communities while considering company/brand priorities, customer feedback, competitor research, sales data, and economic/market conditions.
- Social Media Content and Experience: Day-to-day management of Canyon Ranch social media channels – including management of social/editorial calendars, community activation, live events, social monitoring, issue resolution, and analytics. Help drive social-as-a-service guidelines within Canyon Ranch.
- Analytics and Optimization: Drive insights into action by leading the development of our social analytics and optimization toolkit that focuses on testing and optimization capabilities as well as social analytics listening/voice of the consumer programs.
- Cross-Functional Partnership/Agency Management: Collaborate with cross-functional partners and manage third-party agencies to develop campaigns that engage and enhance our social/community offerings.
- Be the Expert: Develop social/community standards, expertise, and best practices that scale across the program and platforms. Identify trends that are relevant to our communities, and keep the pulse on innovative, and emerging social/technology trends.
Qualifications:
The ideal candidate will have:
BA/BS degree or equivalent working experience.- 4+ years of social and community management experience, preferably at an agency or brand, working across key platforms including Instagram, Facebook, YouTube and Pinterest
- An ability to turn insights into action that drives overall social and community growth through a combination of data strategy, analytics, social listening/trend monitoring, and testing & optimization.
- Experience working across cross-functional partners and agencies to create integrated campaigns and content that engages across social platforms.
- Strong collaborator and project manager with exceptional verbal and written communication skills
- Ability to work under pressure and meet tight deadlines while managing multiple priorities.
- Knowledge of different social platforms and tools such as Sprout, Sprinklr, and Curalate
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