Title: Marketing, Communications and Engagement Lead

Division: School Support Office

Location: Caliber Public Schools (San Pablo/Vallejo)

Reports to: Devin Gross, Managing Director of Operations

Status: Full-time, Non-Exempt,(Year-Round)

Compensation: Salary

Salary Scale: $80,000- $92,000

Accounting Code: 2410-Office Staff Salaries/9999-E11 Other Ops & Admin Support

About Caliber Public Schools

Caliber’s Mission is to achieve educational equity by shifting the experiences, expectations and outcomes for students in historically underserved communities. Our strengths-based educational program validates, affirms, respects and supports students, families and staff members to reach their full potential. Caliber graduates will be academically college ready; have emotional intelligence or ‘EQ’; be critical thinkers, and have the skills and desire to be changemakers in their communities and the world.

Caliber’s four graduate pillars-Heart, Smart, Think, Act-guide our work. Caliber teaches computer science as a core academic subject K-8th grade to directly challenge the inequitable presence of women and underrepresented minorities in the computer science industry. We are a community-based organization and celebrate the diversity of the communities we serve. Our parents are active partners; frequently engaging through school events, restorative practices, and academic support.

As we grow, we are looking for educators and leaders who want the opportunity to use their voice to build something new; to be a part of a team that's building something from the ground up. Our first school, Beta Academy in Richmond, CA, opened in 2014 and ChangeMakers Academy in Vallejo, CA opened in fall 2016. We plan to open additional schools in future years as we grow to nearly 4,000 seats K-12 in the Bay Area.

Values:

Caliber staff are committed to a culture of feedback, development and continuous improvement. They validate and affirm the identities, strengths and passions of each person. Staff know that it is everyone’s collective responsibility to work in service of and alongside our school communities. We approach situations and people with empathy and kindness.

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Role Variation

While this job description is comprehensive, due to the dynamic nature of the work it is not exhaustive. Your responsibilities might be revised based on school needs or additional opportunities/needs that arise, or aligned to individual development goals.

Position Summary

The Mar-Comms and Engagement Lead is a highly motivated creative who excels in building relationships, developing strategies to inform and influence stakeholders within the community and seeks to understand trends that may affect the needs of the school community. They will develop and foster community relationships that support student and talent recruitment, enhance family advocacy efforts, and broaden family resources.

The Mar-Comms and Engagement Lead will improve communication between the school and the families of current and prospective students; promote family engagement in their children’s education; promote the school within the greater communities we serve; and encourage greater community involvement with the school.

Reporting to the Managing Director of Operations, the Mar-Comms and Engagement Lead establishes and maintains community relationships, develops aligned Caliber network communications and marketing campaigns, and supports school family engagement initiatives.

Essential Duties

Recruitment Marketing

• Develop marketing campaigns (paid,grassroots,social media,etc) to support student recruitment and ensure enrollment application goals are reached.
• Create materials for career fairs including, banners, one-pagers, swag, etc.
• Create online marketing campaigns to support school talent recruitment.

Engagement

• Support school events with communication creation and social media promotion.
• Develop family engagement strategies that encourage parent/guardian involvement in their student education.
• Plan, organize, and implement systems and procedures pertaining to family engagement monitoring.
• Participate in network Attendance Investment Collab(Caliber SWAAT)
• Increase family engagement on Caliber social media pages(IG, Facebook,etc)
• Support increased engagement on family survey participation.
• Attend school community events to support and build family engagement.

Communications

• Create and update communications materials, branding folder, social media pages and more.
• Manage Caliber Schools website, ensuring the website is constantly up to date.
• Support in the production of branding videos and the annual report.
• Support the creation of CEO messaging to school board, staff, and school community
• Create, develop and share communications to inform and influence surrounding community stakeholders.(ex. radio, print media, nextdoor app, community publications, etc.)

Operations

• As needed, support the rest of the Caliber Operations team with varied low lift operations tasks and or responsibilities.(ex. meal reimbursements, CP setup, etc)

Qualifications

Preferred:

Experience:

• Preferred communications, marketing experience in an education based role.
• Preferred experience working in an administrative or operational role in a school or nonprofit.

Skills:

• Relationship-Builder: You build rapport and trust with others quickly.
• Active Listener: You can listen to the needs of others in order to best serve them, without losing sight of the needs of the organization as a whole.
• Effective Communicator: You know how to “talk the talk” with teachers, school-based staff, and administrators. You can speak to your own personal experience in a school-based role.
• Organized: You are detail-oriented and create strong systems for time and work-flow management.
• Problem Solver: You feel comfortable troubleshooting and coming up with creative solutions.
• Humor and Humility: You are able to work at a quick pace and own mistakes and setbacks as learning experiences. You aren’t afraid to ask for help when you need it.

Education:

• Bachelor’s Degree (preferred)

COVID-19

Caliber Public School is committed to the health and safety of its employees, those we serve and our local communities. For this reason, Caliber requires that all employees be fully vaccinated against COVID-19. Employees may also request and receive approval for an exemption from this policy. Exemptions are granted to accommodate a medical condition or sincerely held religious belief. Employee’s granted exemptions are expected to adhere to all weekly testing and safety measures.

Caliber Public Schools provides equal employment opportunities to all employees and applicants for employment without regard to race, ethnicity, religion, gender, sexual orientation, national origin, age, disability, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws. Questions? Email careers@caliberschools.org

If you need assistance or accommodation due to a disability, you may contact us at careers@caliberschools.org