Job description
About Us:
Martin Retail Group isn’t your typical “ad agency.” We are LOCAL retail marketing specialists who provide strategic turnkey solutions for global blue chip brands like Cadillac, GMC, Buick, and Chevrolet. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.
Summary:
Supervise Local Cadillac Marketing Association advertising activity in key markets within the Region. Primary client contact with individual General Motors District Sales Manager(s). Partner with national brand teams in the stewardship of the brand throughout all communications. Should become expert in each local market and its challenges/opportunities. Market responsibilities may include New Orleans, Baton Rouge, Abilene, Amarillo, a total of 11 markets.
Responsibilities:
Clients include local marketing associations dealers, General Motors District Sales Managers, and General Motors Regional Directors.
Travel:
Moderate travel, possibly 5 days per month within the Region (25%). Travel will likely include both day and overnight trips. Some groups meet in person every other month & some quarterly.
Education:
Minimum 4-year degree
Required Experience:
Thank you for your interest in Martin Retail Group!
Martin Retail Group isn’t your typical “ad agency.” We are LOCAL retail marketing specialists who provide strategic turnkey solutions for global blue chip brands like Cadillac, GMC, Buick, and Chevrolet. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.
Summary:
Supervise Local Cadillac Marketing Association advertising activity in key markets within the Region. Primary client contact with individual General Motors District Sales Manager(s). Partner with national brand teams in the stewardship of the brand throughout all communications. Should become expert in each local market and its challenges/opportunities. Market responsibilities may include New Orleans, Baton Rouge, Abilene, Amarillo, a total of 11 markets.
Responsibilities:
- Supervise day-to-day implementation of Regional and Local Market advertising on television, on-line, and radio; coordinate with centers of expertise regarding implementation of other marketing communications
- Present and communicate regional/local marketing needs and opportunities to brand team members and centers of expertise; coordinate with each department to see that client objectives are achieved
- Work closely with agency retail advertising group (creative director and teams; planner and media team) to develop strategy, creative and media plans/budgets
- Orchestrate integration of all marketing and communication disciplines
- Manage Local Marketing Association group’s budgets
Clients include local marketing associations dealers, General Motors District Sales Managers, and General Motors Regional Directors.
Travel:
Moderate travel, possibly 5 days per month within the Region (25%). Travel will likely include both day and overnight trips. Some groups meet in person every other month & some quarterly.
Education:
Minimum 4-year degree
Required Experience:
- 3-5+ years agency account management experience at the Account Supervisor level AND on automotive business
- Brand building savvy
- Excellent public speaking abilities; this position requires presenting to dealer groups on a monthly basis
- Experience with the demands of automotive/retail and an understanding of the regional market in question
- An understanding of retail advertising
- Ability to take initiative and work with minimum supervision
- Proven relationship-building and communication skills
- Must be able to communicate well remotely
- Entrepreneurial attitude and fortitude
- Appreciation for and desire to work with dealer groups on a daily basis
- Good project manager as well as strategic big-picture thinker
- Creativity, confidence, and passion
Thank you for your interest in Martin Retail Group!
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