As a Marketing/Admin Coordinator, you will play a vital role in supporting our franchise operations by overseeing marketing initiatives and providing administrative assistance to the franchise team. This is a dynamic position that requires a versatile skill set, including a strong understanding of marketing strategies, excellent organizational skills, and attention to detail.

Responsibilities:

• Develop and implement marketing strategies and campaigns to promote our franchise brand, drive customer engagement, and increase lead generation.
• Coordinate and execute digital marketing initiatives, including social media management, email marketing, content creation, and website maintenance.
• Support franchisees with marketing materials, templates, and guidelines to ensure brand consistency across all locations.
• Analyze marketing data and metrics to measure the effectiveness of campaigns and make data-driven recommendations for improvement.
• Assist in coordinating franchise events, trade shows, and conferences, including logistics, vendor coordination, and promotional material development.
• Provide administrative support to the franchise team, including scheduling meetings, preparing reports, managing correspondence, and maintaining accurate records.
• Conduct market research to identify new marketing opportunities, monitor industry trends, and stay updated on competitors' activities.
• Collaborate with cross-functional teams, including operations, sales, and finance, to align marketing efforts with overall business goals.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field preferred but not required.
• Proven experience (2 years) in marketing, preferably in a franchise or multi-location business environment.
• Strong understanding of marketing principles, digital marketing strategies, and social media platforms.
• Proficient in using marketing tools and software, such as email marketing platforms, content management systems, and analytics tools.
• Excellent written and verbal communication skills, with the ability to craft compelling marketing content and engage with franchisees effectively.
• Exceptional organizational skills and attention to detail to manage multiple projects and deadlines simultaneously.
• Proficient in MS Office suite (Word, Excel, PowerPoint) and experience with graphic design software is a plus.
• Self-motivated, proactive, and results-oriented with a strong ability to work independently as well as in a team environment.
• Prior experience in the franchise industry or knowledge of franchise operations is preferred but not required.

It all started on October 27th, 2010, in Hartland, Michigan, a small town in a very tightly-bonded community.
Black Rock Bar & Grill opened its doors and brought with it a dining experience unlike any other. By pairing family recipes, a 755-degree volcanic stone, and a love for food, the Morganroth family knew they were a perfect fit for the restaurant industry; however, they had no prior restaurant experience, working only off their dream of what Black Rock could become.
With a very determined family and help from the community, Black Rock grew into something remarkable. Voted the number one steakhouse in Michigan for three consecutive years, the family in 2013 entered a nationwide competition to be named “America’s Next Top Restaurant Franchise” and won first place. Today, Black Rock is expanding across the nation. We are home grown, and soon to be nationally known.

Pay: Starting at $18 / hour

Benefits:

• Flexible schedule

Job types: Full-time, Part-time

Schedule:

• Monday to Friday

Education: No education required

Work location: Flexible work from home options available