Job description
RESPONSIBILITIES:
The Assoc Analyst, Search & Affiliate is responsible for driving the execution, measurement and accuracy of search and affiliate campaigns and content. Key focus areas are maximizing the digital ROI, increasing traffic and growing customership.
- Support Thematic & Seasonal execution of Search & Affiliate channels
o Be the creative liaison for all search & affiliate priorities ensuring flawless channel execution owning WorkFront tasks from requesting & access creative for each theme
o Support team by liaison between internal & vendor partners on requesting inputs and knowledge sharing
o Own development of content plans that latter back to merchandising and brand priorities
o Develop presentation skills by owning Search inputs in cross-functional forums such as Theme Alignment & Channel Summit forums
- Maintain vendor relationships for daily execution, including all ad copy documents & creative request maintaining promo calendars & supporting fast-past business changes
- Showcase understanding of key tools to power reporting & insights such as Search Console, Keyword Planner and Google Ads
- Support team in providing Search insights on a monthly & quarterly basis to help drive business strategies & outline macro/landscape trends
- Ability to support team with channel-level reporting for Weekly & Monthly channel slides
Qualifications
- 1-3 years of experience in Marketing, Advertising or related field
- Retail experience highly desirable
- Team player with great interpersonal skills; ability to foster relationships with internal & external teams
- Innovative mindset with intellectual curiosity
- Proficient in Excel and Powerpoint with ability to clearly explain business outcomes to leaders
- Ability to multitask and project manage key business priorities
- Ability to think analytically and innovatively, and change course if necessary, to achieve desired results
- Results oriented, must be willing to take ownership of all assigned responsibilities and adhere to deadlines
- Experience in industry-standard tools such as Google Ads, Bing & Search Console preferred, but not required
EDUCATION:
Bachelor’s Degree in Marketing or related field
We are an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, sexual orientation, marital status, pregnancy, genetic information, disability, protected Veteran status or any other legally protected status, and we comply with all laws concerning non-discriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. We only hire individuals authorized for employment in the United States.
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