Associate Marketing Manager (AFH)

The Associate Marketing Manager, Away from Home (AFH) Customer Marketing will be responsible for executing against a channel strategy and account specific marketing objectives using industry and shopper insights to drive growth. He/She/They will join the AFH customer marketing team, focused on building relationships with our channel customers and developing ongoing digital and media activations. He/She/They will work closely with internal cross-functional teams (e.g. Sales, Brand Marketing , Beverage & Brewer Commercialization) and external agencies to develop and execute customer-focused, B2B marketing campaigns and initiatives. Ultimately, the Associate Marketing Manager will execute against the marketing plan to win within the workplace and other out-of-home sectors.

What you will do: Workplace Marketing- Digital Marketing, Media and Communications

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  CUSTOMER MARKETING ACTIVATIONS: Develop specific marketing plans and execute a marketing strategy for select distributor partners customers to acquire new accounts and drive retention, bringing to life the Keurig Commercial coffeehouse experience and improving end-user and guest satisfaction.
• E- COMMUNICATIONS & MEDIA: Develop and manage omnichannel communications, including digital, social, email marketing through industry partnerships and customer relationships. Brief and lead external agencies and partners from planning to execution.

• DIGITAL MARKETING: Manage and enhance current digital marketing tools and develop ongoing digital campaigns for multiple customers inclusive of ad content creation, email copywriting, social posts and reporting.
• PRESENTATIONS: Build and deliver compelling presentations to multiple audience levels, including leadership, national accounts and other major opportunities within the Workplace channel and growth sectors.

• INSIGHTS & RESULTS: Leverage consumer and shopper insights to inform the overall marketing strategy and customer marketing partners. Analyze program results and develop recommendations for improvement.
• PROJECT MANAGEMENT: Champion major projects across cross-functional partners, and effectively communicate with sales teams, customers, prospects and partners. Build effective and productive relationships with customers and external partners.
• TRADESHOWS & EVENTS: Support major conferences and events, collaborating closely with Sales to develop marketing materials, customer presentations and assist with product sampling.
• BUDGETING: Track and manage initiatives against a budget and timeline. Performs other duties as requested by AFH Marketing / management

What you must have:

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  Bachelor’s degree in Marketing, Communications or a related field with a minimum of 3 years of experience, preferably in a Fortune 500 company or in B2B Marketing, Office Coffee Service Marketing, CPG Marketing or related industries
• Sales/category/customer-facing experience preferred, and experience with an Away from Home channel is a desired
• Excellent written and verbal communication skills and ability to clearly communicate and deliver presentations
• Strong project and people management skills, critical and creative thinking, and problem-solving skills are a must.
• Passionate, self-motivated, organized and detail-oriented
• Strong reporting, analysis and measurement skills
• High adaptability; Able to multi-task and be energized in a fast and changing business environment
• Experience in working with and managing creative agencies & other external partners
• General knowledge of industry practices, techniques, and standards
• Be a leader, deliver solutions and speed to action.
• Ability to travel up to 10% or as needed including travel for marketing and sales meetings, tradeshows and/or customer shows and meetings with external partners
• Proficiency in MS Office Suite a must (Excel, PowerPoint, Word, Outlook)
• This role is based at the KDP Burlington, MA headquarters

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled

Candidates must be able to pass a background check and drug test, as applicable for the role.