Job description

Crawford Group is seeking a Content Marketing Specialist for a client of ours. This Content Marketing Specialist will join a growing content team. In this role one will be a key player in defining the network security market and will work closely with key stakeholders across the company to fuel awareness and demand for the company's cloud-delivered network security and Secure Access Service Edge (SASE) solutions.

About Crawford Group.
We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.
Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization’s needs.

Responsibilities:
Develop content marketing strategies that include assets across a buyers journey
Enact passion for cybersecurity
Exhibit analytical skills and editorial craftsmanship
Develop, optimize, and track the performance of an editorial strategy and roadmap for content that includes industry-leading thought leadership, SEO content, blogs, videos, interactives and collateral
Write, edit, produce, publish and promote industry-leading content
Efficiently manage internal and external agencies, vendors, creative teams and copywriters
Establish goals and clearly defined metrics of success to measure the quality of content, audience growth, engagement, and content reach
Work collaboratively with campaigns, corporate communications, security research teams, product marketing
Own, maintain, and enforce editorial guidelines
Understand and grow earned, paid, shared and owned security content strategy
Stay up to date on the security content landscape to make content strategy recommendations

Requirements:
At least five years proven content marketing experience and results in a technical B2B industry
Experience supporting editorial direction, production, execution, and measurement of content while working closely with product marketing and demand generation teams
Security or cloud software experience preferred
Experience in and passion for security and technical content
Excellent editorial, communications, and project management skills
Exceptional attention to detail
Ability to work effectively with a variety of team members across different functions
Strong written and oral communication skills
Driven, self-motivated, and always looking for ways to improve on current marketing efforts
Ability to work in a fast-paced, high-growth environment

Location: Remote
Duration: 1-year consulting
Rate: D.O.E., W2 consultant of Crawford Group

Committed to Diversity.
We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.

Job Type: Contract

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