Job description

Digital Marketing Manager, Affiliate and Social Media- (Remote Opportunity)

POSITION OVERVIEW

Bisk is looking for an experienced Digital Marketing Manager, Affiliate and Social Medio, to help grow our affiliate and social channels. The Digital Marketing Manager, Affiliate and Social Media is responsible for leading the affiliate and social teams, managing vendor relationships, developing, and maintaining campaigns, evaluating performance against KPI’s, and guiding the channel strategy for all university partners. This role is ultimately responsible for generating quality inquiries that have high potential to meet student enrollment goals along with tracking and reporting against these goals.

Core Responsibilities

• Act as the leader and SME for the affiliate and social marketing channel across all brands.
• Own the affiliate management tool. Help coordinate the set-up of new campaigns, set monthly vendor allocations for all partners, update numbers mid-month, and handle end of the month billing and reconciliation including scrubbing for unbillable leads.
• Maintain affiliate and paid social media plans for all clients; project budgets each month and adjust based on pacing throughout the month to hit goals.
• Research and recommend new tools, platforms, vendors, and campaign opportunities.
• Oversee, document, and connect with vendors and platform representatives on performance, optimizations, new products and betas.
• Daily collaboration with Operations Specialist and other team members on the set-up and launch of new campaigns.
• Partner with cross-functional teams to ensure successful launch and maintenance of campaigns.
• Troubleshoot and navigate through technology connection and process flow issues.
• Develop and help execute the strategy for writing and expanding our organic social initiatives.
• Provide in depth analysis of performance and projections for new business development opportunities and other various projects.

Education, Knowledge, and Skills Required

• Bachelor’s degree in marketing, business, advertising, or related field.
• 3+ years of experience in affiliate marketing, social media management, interactive/digital media, or similar media buying. Lead generation and traditional experience is a plus.
• 1-3 years’ experience managing a team of any size.
• Experience managing budgets, analyzing ROI, and in-depth knowledge of digital marketing KPIs by channel.
• Working experience in a cloud-based lead management platform.
• Strong interpersonal and communication skills (both written and verbal) as you will need to be able to regularly take calls with vendors, internal stakeholders, coworkers, as well as our clients.
• Demonstrate proactive thinking – always seeking ways to do something better, and how to take advantage of changes in the marketplace
• Familiarity with Salesforce, SparkRoom, and Marketo is a plus.

OUR VALUES

Be Bold: We take action and focus on impact. We speak openly with candor and respect. We focus on results over process. We make smart decisions and execute effectively.
Be Humble: We’re difficult to offend and quick to forgive. We work as a team. If the floor is dirty, we pick up a broom. We’re quick to admit mistakes and are egoless when searching for the best solutions.
Be Remarkable: We are self-motivated, self-disciplined and self-aware. Going the extra mile isn’t a rarity, it’s standard practice. We create incredible products and deliver memorable experiences.

THE COMPANY
Bisk is the leading provider of online program management services to universities and corporations around the world. Since our founding in 1971, we have been helping lifelong learners reach their personal and professional goals. For the past 20 years, our online program management services have helped universities expand their institutional reach and deliver quality programs at scale. We’ve facilitated over one million enrollments for clients including Villanova, Notre Dame, Michigan State and University of South Florida. Additionally, Bisk works with more than 100 corporations to provide corporate learning solutions that close key skill and competency gaps. Bisk is headquartered in Tampa, Florida, with more than 700 employees. We are passionate about education and defined by our mission to amplify potential. We are looking for people who share that passion and can help us shape the future of learning.

Equal Opportunity Employer: Disability/Veteran

Job Type: Full-time

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