Job description
Reporting to our Digital Strategy Lead, the Digital Marketing Strategist at CeriFi is responsible for supporting all digital marketing initiatives and programs, helping to build awareness and drive business for the CeriFi family of brands. This includes assisting in the development and execution of digital marketing campaigns, promotional materials, product or brand assets, SEM and overall collaboration with marketing team members to support the successful achievement of our marketing objectives and goals.
Roles and Responsibilities
- Assist with the execution and monitoring of all online performance marketing activities including but not limited to Paid Search, Organic Search, Email, Social, Affiliate Marketing, and more.
- Help test, launch and analyze digital/social organic and/or paid campaigns.
- Monitor digital channels performance and analytics.
- Assist with monitoring daily social conversations for our brands.
- Assist with the management of review sites and other reputation management websites such as Glassdoor, Google Business Page, Yelp, etc.
- Assist with list development and maintenance.
- Contribute to the effective execution of digital marketing strategies.
- Collaborate regularly with other members of the marketing team, sales, and support.
Requirements:
- Bachelor's degree in marketing, or related field required.
- 1-3 years’ experience working in marketing, advertising, sales and/or communications.
- Proficient in SEM.
- Proficient in Word, Excel, PowerPoint, and able to quickly adapt to using new platforms and applications.
- Ability to learn, create, and adapt to ever changing e-Commerce activities.
- Excels at project management and multi-tasking.
- Strong communication skills.
- Attention to detail and flawless execution.
- Ability to work independently with minimal direction while also functioning and contributing as part of a team.
- Experience working with Google Analytics, Big Commerce, WordPress, Pardot, Salesforce, SEO, and AdWords is helpful.
About CeriFi
CeriFi is a diversified education, training, and certification provider serving professionals across the financial services market. As the best-in-class provider of lifelong learning for the financial services professional, we intend to continue to expand CeriFi's product offering to more holistically address the needs of financial institutions through organic and acquisition initiatives. CeriFi companies include Dalton Education, Pass Perfect, Money Education, the Association of Certified Financial Crime Specialist (ACFCS), CPMI, Bionic Turtle, Fast Forward Academy, Spidell, Mark Meldrum, and Solomon Test Prep. To learn more about each individual company, please click on the link, The CeriFi Family - Who We Are. This position is fully remote with benefits – including:
- Healthcare (medical, dental, vision, prescription drugs)
- 401(k) savings plan
- Paid Time Off (PTO)
- Holiday pay opportunities
- Basic life insurance
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