About the Department

The Strategy & Rare Disease (STARS) organization drives the long-term strategic direction of Novo Nordisk Inc. (NNI)/North America Operations (NAO) and leads all US commercial efforts for Novo Nordisk’s Rare Disease portfolio. The mandate of STARS is to facilitate the development and to coordinate the execution of the long-term strategy, defining a sustainable business model in US beyond a 5-year time horizon. This department serves as the insiders of the US market when informing and help shaping upstream decisions around future investments and assets. The Rare Disease portfolio includes products in the hemophilia and growth disorders therapeutic areas, new products in the pipeline, and products acquired through business development efforts in existing and new areas. The STARS team collaborates and partners with groups across NAO, Research & Early Development, Development, innovation hubs across NN, other affiliates, and global. We’re looking for individuals who are enterprise thinkers, inclusive leaders, and strong collaborators, as we embark on shaping our future.

The Position

This position is accountable for development and implementation of marketing strategies and business plans (Positioning, Messaging, Creative etc.) for the launch of semaglutide in Alzheimers. In coordination with global brand team, and the U.S. Alzheimers team, to develop and implement effective plans in order to maximize revenue, market share and profitability goals. Champions Centers of Excellence (COE) integration across the brand and ensures brand/portfolio alignment with internal and external customers. Participates on cross-functional Launch Teams and interacts extensively with other functions within Novo Nordisk. Leads expert advisory discussions and represents the product plans in management discussions.

Relationships

Reports to Vice President Future Business Strategy (FBS). Works closely with other Alzheimers FBS team members and cross functional teams, Managed Markets, Customer Relationship Marketing, Market Shaping, and Marketing Effectiveness. Works in close collaboration with other departments such as Field Sales, Managed Markets, Trade and Government, Medical, Regulatory, Legal personnel as well as participating on global teams for designated product. External relationships include those with key thought leaders and professional services vendors such as agencies, consultants, etc.

Essential Functions

BRAND LEADERSHIP/PLANNING:

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  Develops and executes the pre-launch and launch strategic and tactical brand plans in collaboration with FBS Alzheimers Lead and cross functional launch team- Oversees the development of personal and non-personal HCP promotional materials; ensures alignment of brand positioning, messaging and overall objectives. May refine messaging based on specific customer segments. Identifies and implements improvements to prepare for launch, development and/or life cycle activities.
• Develops and implements pre-marketing strategies and develops marketing thought-leader relationships and involvement.
• Develops and oversees the implementation of pre-launch plans, and post launch business plans/strategies. This includes in-depth market analysis, market research activities, thought leader development, HCP and patient marketing, medical education, sample planning.
• Develops and presents compelling plans for management endorsement.
• Ensures alignment with POA Working Teams for key customer segments.
• Involved in the development of the forecasting and pricing strategy, within specific assignment.
• Proactively communicates and collaborates with Centers of Excellence (COEs) and others to ensure transparent communications and alignment of strategies and tactics within and outside the department.
• Responsible for providing interface with key stakeholders.
• Works closely with field sales to ensure marketing programs that are developed strongly support their direct and indirect needs with customers and drive appropriate ROI.
• Works closely with international marketing and medical team members in identifying effective marketing strategies for designated product for the US. Serves as an advocate for the US marketing initiatives in the context of global marketing. Coordinates closely campaign development, competitive defense and strategic evolution of the product.
• Works closely with the marketing commercialization team to report on key metrics identified for the launch plan both locally and globally.
• Works effectively with key support functions to ensure alignment with the brand objectives and goals.

BRAND MARKET ANALYSES/ PRODUCT INVESTMENT:

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  Develops relationships with and receives commitment from relevant NNI and NNAS departments to ensure the successful execution of strategies.
• Maximizes revenue and profitability and understands return on investment (ROI) concepts to ensure program effectiveness.
• Understands the definition of the market and develops accurate sales projections/forecasts for designated product.

BRAND PROMOTIONS:

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  Develops and implements marketing plan. Leads the effective integration of various marketing tactics including but not limited to conventions, professional marketing campaigns, patient marketing campaigns, relationship marketing and other pre-launch advocacy development initiatives.
• Develops, manages and disseminates the implementation of promotional programs, including coordination with Sales Training and with external suppliers and agencies.

• Effectively addresses competitive obstacles for the brand through the course of the year to ensure brand success
• Oversees selection and management of professional services to create effective launch programs to maximize return on investment. This includes symposia, speakers programs, print materials and marketing campaigns.

FISCAL:

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  Develops and monitors performance against budget.
• Ensures budgets remain on track.
• Establishes, oversees implementation and monitors adherence to administrative policies and procedures.
• Evaluates appropriate use of resources to ensure attainment of unit, department and Company profitability goals.
• Reviews and audits staffs expense reports.

MARKET SHAPING & ADVOCACY DEVELOPMENT:

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  Contributes to the creation of strategic plans for market advocacy and awareness development across all stakeholders.
• Provides leadership oversight in defining different market shaping initiatives including but not limited to KOL development, advisory boards, clinical communications using different channels and medical education programs.

Physical Requirements

30-40% overnight travel required.

Qualifications

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  A minimum of ten (10) years progressive sales and brand management/marketing experience (or equivalent) within the pharmaceutical industry required, of which two (2) years were as an Associate Brand Director or equivalent
• A Bachelors degree or equivalent required; MBA preferred
• Has marketing experience within neuroscience or Alzheimers preferred
• Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow-up
• Proven track record in launch product marketing preferred
• Solid understanding of the pharmaceutical marketplace including medical, regulatory and clinical processes, preferably within Alzheimers
• Successful launch experience in a marketing role preferred

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.