Director, Financial and Strategic Partnerships (Marketing)
Job description
Credit Card responsibilities include value proposition development, launch planning and execution, and ongoing customer acquisition and retention efforts. The Director will develop and execute marketing campaigns to drive key metrics including new accounts, active rates, attrition rates, and average spend per active cardmember.
Strategic Partnerships responsibilities include identifying accretive partnership opportunities, developing relationships with prospective partners, negotiating, and executing partnership deals, and managing/growing AMC’s partnership portfolio. The Director will develop and execute marketing campaigns to drive key metrics including attendance, market share, and EBITDA.
This position has significant scope and opportunity to launch/grow new partnerships that will serve to significantly support AMC’s future growth prospects, which will in turn deliver outsized value to our customers and shareholders.
Job Description
AMC has propelled industry innovation since 1920, and we continue to innovate by delivering premium sight and sound, new and improved food and beverage options, and diverse content in our state-of-the-art theatres.
What you will be doing:
- Collaborating with internal stakeholders and external partners to launch an AMC co-branded credit card.
- Collaborating with internal stakeholders and external partners to execute multi-channel acquisition and lifecycle management campaigns to grow the credit card portfolio.
- Identifying and managing relationships with strategic external partners to meaningfully contribute to AMC’s attendance and revenue.
- Effectively partnering with Finance and Accounting organizations. Leading program financials, including financial statement and actuarial best practices. Own program economics, with a goal of increasing overall net profit.
- 5+ years (8+ preferred) in B2C, retail-oriented industries with high velocity and scale, such as: eCommerce, hospitality/travel, entertainment, retail. Experience across multiple industries preferred.
- Bachelor's Degree in Marketing, Business, or related field
- Experience working closely with technical and analytics teams.
- Strong proficiency in MS Office applications.
- Action-oriented problem solver – Seeks out opportunities to make things better and can quickly diagnose and resolve issues as they arise. Envisions experiences and applications that may not be in market or adapts those that are to suit unaddressed business opportunities.
- Reliable partner – Proven ability to successfully work across organizations (marketing, technology, sales, operations, strategic partners) and influence without authority. Proven ability to successfully manage multiple external partners to deliver with quality, on time, and on budget.
- Learning mindset – Has a growth mentality, a keen critical eye, and an ability to quickly learn. Is current on customers and technologies and is self-directed enough to always stay that way.
- Measurement mentality – Seeks to quantify the value of key activities and makes data-driven decisions. Understands well the relative value of different projects and can prioritize accordingly.
- Effective manager – Can self-initiate work, simultaneously manage multiple major projects, and direct resources efficiently. Strong project management skills with the ability to work in a fast-paced environment and meet deadlines.
- Partnership Experience and Expertise – Proven record of accomplishment owning and growing strategic marketing partnerships in a B2C retail environment at scale. Proven record of driving materials partnership revenue on an annual basis.
- Expert owner and operator – Proven record of accomplishment owning and growing performance marketing programs at scale and retail velocity. Proven record of developing and executing 1-to-1 personalization at scale and driving incremental revenue via targeted offers and partner marketing.
- Master’s degree in Business Administration (MBA)
- 8+ years in owning and operating world-class loyalty or performance marketing programs.
- Experience developing and maintaining key strategic partnerships.
- Strong preference for partnership and credit card/financial services expertise.
- Executive presence – Is professional, emotionally intelligent, and self-aware. Understands situational communication and can present ideas effectively across a wide range of audiences.
- Resilient and adaptable – Thrives in a changing business environment and is undaunted by ambiguity.
- Credit Card/Financial Services Experience and Expertise – Proven record of accomplishment in credit card and/or financial services space.
AMC team members enjoy a very competitive benefits package including a hybrid (remote/in-office) schedule for most positions, accrued vacation/absentee time, medical/dental/vision coverage, 401(k) match, an open and casual work environment equipped with Coca-Cola Freestyle machines, half off eats and drinks at the theatre, and most importantly for us movie people…FREE movies at any of our theatres nationwide!
AMC’s company culture is focused on innovation and diversity to ensure that we provide the latest and greatest experience for our guests and associates. We lead by example in doing what is right and take responsibility for our own results and our company’s success. Our open work environment promotes teamwork and unscripted conversations, resulting in fast solutions and therefore, better outcomes.
We appreciate your interest in AMC and look forward to seeing you at the movies!
AMC and its subsidiaries are committed to equal employment opportunity and complies with all applicable federal, state, and local employment laws. AMC strictly prohibits and does not tolerate discrimination and will provide equal employment opportunities to all applicants without regard to an applicant’s race, color, religion, creed, gender, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, military status, veteran status, genetic information, or any other reason prohibited by applicable federal, state, or local law, regulation, or ordinance. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, promotion, discipline, compensation, benefits, and termination of employment.
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