• Bachelor’s degree in marketing, communications, or related area.
• 3-5 years of experience in public relations, marketing, integrated media, journalism, or related area.

Skills and Abilities:

• Excellent oral and written communications skills.
• Strong organizational skills, ability to multi-task across numerous projects.
• Ability to work with others on teams to accomplish complex, college-wide initiatives.
• Ability to develop and implement innovative approaches to organizational challenges.
• Working knowledge of Microsoft Office Suite, Adobe Acrobat, Adobe Photoshop. InDesign and Canva, or other platforms.
• Ability to create, manage, and maintain social media accounts such as Facebook and Twitter.
• Ability to produce photographs using a digital SLR and DSLR camera.

• Masters’ degree in marketing, communications, or related area.
• Five years of experience.

Under the direction of the Executive Vice President/Chief Academic Officer, the Director of Marketing Communications is responsible for the marketing, outreach, and public information services of the College, including advertising, publicity, publications, the College website, and other activities to enhance the community's understanding of the College’s contribution to the educational and economic success of Columbus County. The Director will play a key role in establishing and reinforcing the College’s marketing message, recruiting new students, and supporting student retention efforts.

Essential Duties:

Working cooperatively with administrators, faculty, and staff, the Director of Marketing & Communications performs or causes to be performed the following functions:

• Responsible for creating, implementing, and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the Organization’s image and position within the marketplace, the public, and facilitate internal and external communications.
• Coordinate’s marketing and outreach efforts college wide.
• Participates in the development, planning and implementation of a college enrollment management plan.
• Manage the strategic and creative design of Southeastern Community College marketing and communications materials college wide.
• Create and execute focused marketing and recruitment campaigns to promote enrollment.
• Create and support internal marketing campaigns focused on student retention and success.
• Responsible for editorial direction, design, production, and distribution of all college publications specifically related to marketing and advertising.
• Approves externally distributed College publications to ensure a consistent image
• Establish a unified voice and visual identity for the college.
• Ensure the college print and electronic projects are well-designed and well-written.
• Oversees the College’s electronic marketing efforts and overall presence, including the supervision of the college’s website, (5) social media platforms, text messaging and other initiatives.
• Administers ReGroup, the College’s emergency notification system.
• Collaborates with the SCC Foundation to support the marketing of fundraising activities and special events.
• Approves Foundation marketing materials.
• Coordinates appropriate media coverage of College events to include news releases, articles, videos, radio and TV advertisements, social media announcements and other informative communications.
• Spokesperson for the college with the media.
• Maintains professional contact with media, advertising, and printing/publishing personnel.
• Exercises sound judgement in the release of materials to the public and media.
• Assists with government relations activities at the request of the President.
• Provides for photos as needed for press releases and publications.

Personnel Management:

• Leads and supervises the Digital Communications Coordinator, Edu-Cable Coordinator, and Multimedia Content Specialist to ensure position requirements are met.
• Administers annual evaluation of personnel.
• Arranges attendance of team members at recruiting, fundraising and other events on behalf of SCC.

Budget Management:

• Manages departmental budgets as determined by the Executive Vice President/Chief Academic Officer.
• Manages special project budget as determined by the Executive Vice President/Chief Academic Officer.
• Recommends short and long-term plans and budgets for the marketing and communications department and its activities.

Production Management:

• Manage, create, and recommend production of commercials and/or other video college content.

Other Duties Specific to the Position:

• Remains current in discipline through professional development activities offered by the College and other opportunities including but not limited to: off-campus activities, webinars, conference, etc., as approved.
• Serves on and actively contributes to college committees as assigned.
• Willing to travel and participate in events during the day, evening and on the weekends.
• Performs other duties as assigned by the Executive Vice President.

Salary is dependent upon qualifications, experience, and labor market.

A completed Southeastern Community College application, a resume, letter of interest addressing the requirements and educational transcripts (unofficial copies of transcripts will be sufficient for the screening process, but official copies must be submitted prior to employment) must be submitted to the college Human Resources Office in order for applicants to be considered for this position. Applications will be accepted until the position is filled.

Applicants should direct all inquiries to the Human Resources Office, Southeastern Community College, P.O. Box 151, Whiteville, NC 28472. Telephone 910-788-6206 or 910-788-6310. www.sccnc.edu

An Equal Employment Opportunity/Affirmative Action Employer

NC Retirement System
The North Carolina Retirement System provides the foundation of retirement income for employees who have a career in public service. The mandatory contribution by an employee to help pay for the benefit is 6% each pay period.

To be eligible for retirement benefits the employee must contribute to the plan for at least five years to receive a monthly benefit at age 60. Employees who contribute for 20 years are eligible to receive benefits at age 50, and those contributing for 30 years are eligible to receive benefits at any age.

Employees hired on or after August 1, 2011, would need 5 or more years of vesting period for TSERS retirement benefit eligibility for vested deferred, early and service retirement. Retirement is based on a Defined Benefit Plan 401(a) where employee benefits are sorted out based on a formula using factors such as salary history and duration of employment. Investment risk and portfolio management are entirely under the control of the State Retirement Plan. There are also restrictions on when and how you can withdraw these funds without penalties.

Disability
Eligible employees are covered under the Disability Income Plan if they are (or become) a State teacher or State employee and they are in service and a member of the Teachers' and State Employees' Retirement System or a participant of the Optional Retirement Program.

Disability under the Plan is the mental or physical incapacity for the further performance of duty (the usual occupation) of a participant provided that such disability was not the result of terrorist activity, active participation in a riot, committing or attempting to commit a felony, or an intentional self-inflicted injury.
Benefits from the Plan are not available for a period of 60 continuous calendar days from the onset of disability. The 60-day waiting period is determined from the last actual day of service, the day of the disabling event if the disabling event occurred on a day other than a normal workday, or the day succeeding at least 365 calendar days after service as a State teacher or State employee, whichever is later.

The monthly short-term benefit will equal 50 percent of 1/12th of your annual base rate of compensation last payable to you prior to the beginning of the short-term benefit period (for teachers, annual base rate of compensation includes any local supplement or coaches supplement) plus 50 percent of 1/12th of your annual longevity payment, if any, to a maximum of $3,000 per month.

Long-term disability benefits are payable after the conclusion of the short-term disability period or after salary continuation payments cease, whichever is later. Benefits are payable for as long as you are permanently disabled, provided you meet the requirements described below.

Supplemental Retirement Plan
Deferred Compensation Plan
Provides state supplemental long term retirement benefits under Section 457 of the Internal Revenue Code.

401K Retirement Plan
Traditional pre-tax contributions – Pre-tax contributions are automatically deducted before any federal or state income taxes are taken out. As a result, pay is not impacted by the full amount of the contribution. These contributions grow until withdrawn. At that point, federal and state income taxes will be incurred.

Roth After-Tax Contributions
Roth contributions are automatically deducted from your paycheck after taxes are paid and therefore, reduce take-home pay dollar for dollar. Roth contributions and returns grow tax-deferred and can benefit members who anticipate being in a higher tax bracket while in retirement and would rather pay taxes at today's rate. Upon retirement, members qualify for income tax free withdrawals.

State Health Plan
The State Health Plan offers health benefits to all eligible teachers, state employees, retirees and other individuals identified in the North Carolina General Statutes. The Plan's mission is to provide quality health care products and services for the health and well-being of our members.

Through healthy living initiatives, the Plan seeks to empower members to make healthier lifestyle choices and to become partners in addressing their health care needs.
The State Health Plan officers two health plan options: The 80/20 Plan and the 70/30 Plan. Both plans are administered by Blue Cross Blue Shield of North Carolina by benefits are paid by the state, not Blue Cross NC.

70/30 PLAN
This plan has lower premiums in exchange for higher copays and coinsurance. Affordable Care Act preventive services and medications are covered at 100%, which means there is no charge to you. An example of such a service included an annual physical.

80/20 PLAN
This plan has higher premiums than the 70/30 Plan in exchange for lower copay and lower coinsurance. In addition, the deductible is lower on this plan than the 70/30 Plan. with this plan, Affordable Care Act preventive services and medications are covered at 100%, which means there is no charge to you. An example of such a service included an annual physical.

Life Insurance
Basic Life ($10,000) and AD&D is provided to all active full time employees working 30 hours or more per week. Employees have the option to purchase additional life insurance through the Voluntary Group Term Life Insurance benefit through Companion Life Insurance Company. Employees can select $10,000 to $500,000 in increments of $1,000.

The Guarantee Issue Amount for employees under age 60 is $100,000. Employees can also choose life insurance coverage for their spouse and/or dependent children from 6 months to age 26. Term Life 1000 and Universal Life 1000 are additional supplemental life products offered by Colonial Life & Accident Insurance Company.

Supplement Benefits
Southeastern Community College offers all eligible employees a comprehensive Flexible Benefits Program. The products described below are voluntary, employee paid benefits and eligible employees have the opportunity to select the programs in which they wish to participate.

Pre-Tax:
Flexible Spending Account

• Medical Reimbursement
• Dependent Care

Cancer
Intensive Care
Accident Care
Medical Bridge
Dental
Vision

Post-Tax:
Disability
Critical Care
Term Life
Whole Life
Group Term Life
Telemedicine
Identify Theft/Legal Plan

Annual/Sick Leave

Vacation Leave
Annual leave credits are provided for full-time or part-time (half-time or more) non-teaching, regular employees who are working or on paid leave for one-half or more of the regularly scheduled workdays in a month. The rate of leave earned is based on length of total permanent state service. Leave for part time employees is computed as a prorated percentage of the leave earned by full-time employees. Annual leave is earned based on years of service as shown in the following table:

Less than 5 years 9.33 hrs / month
5 – 10 years 11.33 hrs / month
10 – 15 years 13.33 hrs / month
15 – 20 years 15.33 hrs / month
20 years + 17.33 hrs / month

Sick Leave
Full-time employees (Faculty and Staff) earn eight hours of sick leave per month. Sick leave is also used for bereavement.