Job description

About us:

CarBrain is an exciting, fast-growing, innovative, nationwide online market place for "less-than-perfect-cars." We have been in business since 2007 and helped hundreds of thousands of car sellers to monetize their vehicles. We're looking for driven, creativde, and positive individual to lead our Marketing department. We pride ourselves on providing an awesome experience to our clients, so bring your knowledge, skills, and can-do spirit to become a part of our extended family!

Job Summary:

The Director of Marketing will lead the in-house day-to-day operations of the marketing department, working at both the operational and strategic levels. This individual will be responsible for all marketing operations for the Company, including lead generation, communications, brand development, and strategies.

Supervisor Responsibilities:

• Recruits, interviews, hires, and trains supervisory and management staff in the department.
• Oversees the daily workflow of the department
• Recruits’ vendors and oversees their performance.
• Holds regular team meetings and individual meetings to track performance and provide guidance for department members.
• Provides constructive and timely performance evaluations.
• Responsible for the Human Resources management interactions with respective team, as defined under the HR structure of the organization.

Duties/Responsibilities:

• Develop and implement marketing and branding strategies to connect with our targeted audiences.
• Manage projects and new marketing initiatives.
• Forecast sales trends and act proactively to increase our marketing performance.
• Establish and reach KPIs to meet CarBrain’s business goals.
• Audit all digital marketing channels (e.g., websites, blogs, emails, advertising, social media accounts) to improve user experience, engagement, and conversion.
• Approve calendar of content.
• Collaborate with leaders of other departments to ensure the best customer experience for our clients.
• Manage monthly, quarterly, and yearly digital marketing budgets.
• Utilize available data points to improve our SEO and PPC campaigns.
• Research market, competition, perform benchmarking and develop innovative ideas/technology.

Required Language(s) and Skills/Abilities:

• Thorough understanding of current digital marketing strategies, tools, and practices.
• Expert level in lead generation with emphasis on SEM.
• Highly proficient with social media platforms such as Facebook, Instagram, YouTube, etc.
• Proven experience with optimizing UI/UX and CRO.
• Proficient with reporting, BI & analytics tools.
• Excellent verbal and written communication skills.
• Strong project management and organizational skills.
• Ability to work in a fast-paced environment which requires prioritization.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Open to feedback and interested in learning.
• Entrepreneurial and “business-savvy” mindset.
• Critical thinker and problem-solving skills.
• Pride in your performance and its impact on the company’s success.
• Fluent in English.

Education and Experience:

• Bachelor’s degree in Marketing, or related field required; Master’s degree preferred.
• At least 5 years of progressive experience as a Digital Marketing Director in managing and developing teams.
• At least 7 years’ experience in PPC/SEO/SEM management.
• At least 7 years’ experience developing and implementing digital marketing strategies.

Physical Requirements

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, occasionally stand, walk, use their hands, talk, and listen.

Job Type: Full-time

Pay: $120,000.00 - $135,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Miami Lakes, FL 33016: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Marketing: 5 years (Required)
• UI: 1 year (Preferred)
• UX: 1 year (Preferred)
• Conversion optimization: 1 year (Preferred)
• Business intelligence: 1 year (Preferred)

Language:

• English (Required)

Work Location: One location

blackflymedia.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, blackflymedia.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, blackflymedia.com is the ideal place to find your next job.