Company & Culture:

At GT’s Living Foods, LLC, we’ve stayed true to the authentic brewing process for over 25 years. Our #1 selling Kombucha is raw, organic, naturally effervescent, and handcrafted in small batches – always cultured, never compromised. We’re proud to remain a family-owned & operated company. As our GT’s family continues to grow, we are deeply humbled and sincerely grateful for every moment of this journey with you.

Requirements:

• Minimum 6+ years of experience in Marketing within CPG/Food & Beverage Industry or job-related field
• Bachelor’s Degree in Marketing, Business, or related field (required)
• Experience with syndicated data (ie: SPINKs, Nielson, IRI) category management
• Must have proven track record in leading/growing shopper marketing sales
• Proficient Skills in Microsoft Office Suite (required)
• Proficient in using ERP systems (required), D365 (preferred)
• Able to travel up to 20% of time

Job Description:

The Shopper Marketing Manager is responsible for leading the development and execution of shopper focused strategies and programs that build brand awareness, trial, and drive purchases - while complementing retail partner goals. Typical responsibilities of this role include:

• Program budget and tactics, post-program analysis as well as identifying competitive in-market programs and trends.
• This individual will work cross-functionally with Sales, Marketing, Digital, Creative, Innovation and Finance teams to execute and achieve company goals.
• Work closely with the sales team from all channels and Marketing team to develop best in class shopper marketing strategies to aligned with brand objectives and sales revenue targets through in-store and omnichannel.
• Measure marketing program effectiveness via regular monitoring of KPI’s. Support development test and learn in-store shopper marketing programs, while working directly with retail partners on development of promotional programs.
• The Shopper Marketing Manager will drive multiple initiatives simultaneously and deliver high-quality results on a consistent basis.
• Point person with support of the Sr Director of Shopper Marketing for the development of retailer presentations/interactions with respect to marketing and promotions, with the goal of generating retailer support and superior execution of programs in-store.
• Develop relationships with retailer and CPG marketing agencies; evaluate and recommend platforms that will deliver the best ROI by retailer, channel and geography.
• Support in development and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Work with retailer loyalty card/rewards program and CPG app-based platforms.
• Research and maintain an understanding of the latest trends in successful trade-marketing solutions, and proactively drive the marketing team toward new and innovative solutions driving to retail.
• This position offers the opportunity to work in a fast-paced, high-growth environment where new ideas are encouraged, and collaboration is a must.

Knowledge, Skills & Abilities:

• Collaborative leader who excels at influencing/communication among cross-functional teams with resiliency and adaptability to navigate a fast-paced and dynamic founder culture
• Data focused with syndicated data (ie: SPINs, Nielsen, IRI, etc.) and category management with a commitment to identifying key avenues for performance channel growth
• Demonstrates strong business judgement and decision-marking skills, ability to identity, prioritize, and articulate highest impact initiatives
• Customer-oriented approach with experience in omnichannel marketing and strong examples of effectively driving sales both in store and online
• Takes initiative; proactively identifies new digital and in-store shopper tools and willing to take on responsibilities outside of primary job duties when necessary
• Strong organizational skills with project management and budget management capabilities, able to advance multiple projects simultaneously with a strong sense of urgency and ownership over work
• Strong communication, writing and presentation skills
• High levels of integrity, autonomy, creativity and self-motivation
• Data focused with syndicated data (ie: SPINs, Nielsen, IRI, etc.) and category management with a commitment to identifying key avenues for performance channel growth

GT’s Employee Experience (Benefits/Perks):

• Health Insurance: Medical, Dental, Vision, LTD Life & Disability
• 401K with Matching
• Employee Assistance Program
• Discounts on the amazing GT’s product line
• Corporate Discounts with our partners thru LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, gyms, childcare, and more!)
• Others: on-site corporate gym, food trucks every weekday, and quarterly employee appreciation events

Priority-Job-Opening

Job Details:

• Work Hours: Monday through Friday, business hours
• Work Attire: Use good judgment, keeping in mind the nature of their work, their safety and the safety of others, and their need to interact with the public.
• Los Angeles, CA (Vernon, CA)
• Pay Range: $90,000 - $120,000

GT's Living Foods, LLC is an Equal Opportunity Employer committed to hiring a diverse workforce and maintaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, disability, or any other basis protected under federal, state, or local laws.

In order to maintain a safe work environment, employees will be required to show proof of Covid-19 vaccination on their first day of employment. All religious, medical or other requests for exemption will be considered on a case-by-case basis during an interactive process with Human Resources.