• Develop and implement a comprehensive customer journey management strategy that aligns with the company's growth and retention objectives.

• Build and lead a team of operations and strategy experts who are responsible for the day-to-day management of our customer journey, including capability creation, martech platform stewardship, innovation, interaction management, personalization, and content.

• Collaborate with cross-functional teams to develop and execute customer journey initiatives that drive engagement and loyalty across our customer base.

• Establish and track key performance indicators to measure the effectiveness of our customer journey initiatives and identify areas for improvement.

• Identify and implement new technologies and processes that improve the customer experience and drive operational efficiency.

• Work with the marketing analytics team to develop and implement data-driven strategies that increase customer engagement and drive revenue growth.

• Stay up-to-date with industry trends and best practices in customer journey management, martech platforms, and content marketing, and apply insights to improve our overall customer journey strategy.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.

• 10+ years of experience in marketing, with a focus on customer journey management, martech platforms, and content marketing.

• Proven experience leading teams and developing comprehensive customer journey management strategies.

• Strong analytical and data-driven mindset, with the ability to use data to identify opportunities for growth and improvement.

• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

• Demonstrated experience in managing martech platforms and technologies

Location:

• Remote with travel once a month

Benefits:

The safety of our associates is GEICO’s highest priority. If you are required to come into the office for licensing, training, or orientation, please note that we have implemented a variety of safety precautions within our offices. Additional safety precautions include no-contact temperature screening stations, added signage for associates on common-area occupancy limits, socially distanced workstations, and increased cleaning procedures for all areas.

As an Associate, you’ll enjoy our Total Rewards Program* to help secure your financial future and preserve your health and well-being, including:

• Premier Medical, Dental and Vision Insurance with no waiting period**
• Paid Vacation, Sick and Parental Leave
• 401(k) Plan
• Tuition Reimbursement
• Paid Training and Licensures
• Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.

**Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.

#LI-MA1