#ChangeMakers
Ready to make an impact?

We develop, manufacture, and supply dental implants, clear aligners, instruments, CADCAM prosthetics and biomaterials for use in esthetic dentistry, tooth replacement and restoration solutions or to prevent tooth loss.

We empower our employees to perform and make an impact, to question the status quo, to drive change, to stay ahead of the competition. From the first Dental Implant in 1974 to the latest Digital Solution – we do things differently than others

We deliver innovation based on evidence. This is part of our employer culture as well as an exceptional team spirit that truly encourages diversity and a powerful “can-do” attitude.

#WeChangeDentistry every day. Be part of it.

Position Summary:

The Integrated Marketing Manager develops, implements, tracks, and optimizes our integrated marketing campaigns across all digital channels and is well versed in CRM Management Platforms, e-commerce, social media, SEO, web development, content creation and information delivery for B2B and D2C.

Job Responsibilities:

This position is responsible for, but not limited to, the following:

• 
  Develop, own, and execute the integrated digital brand strategy through SEO/SEM, social media, e-mail, web, advertising, and PR leading the Straumann brand presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution
• Understand digital platforms and upcoming trends with ability to foster into tangible action for brands to optimize spend and performance based on insights to instate Straumann and industry best practices
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Partner with product marketing team on user journeys and apply marketing triggers and loops to achieve business results.
• Brainstorm new and creative growth strategies to plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience through conversion points and optimization of user funnels
• Build and embody the Straumann brand audience, leveraging followers and industry for insights, content, ideas, and innovation to engage and foster stronger consumer engagement across digital platforms
• Manage day-to-day communications with internal teams and any agency partners
• Engage across cross-functional partners Marcom, Product Management, Legal & Regulatory, Education, IT, etc.
• Be a part of high-performance team that delivers monthly, quarterly, and annual business results and company goals
• Other duties as assigned

Minimum Qualifications:

• 
  BA/MA in marketing, digital media, communications or equivalent
• 5-7 years of related work experience in digital marketing, content marketing, social media, is required
• Strong experience with digital content across platforms and a clear understanding of how content is conceptualized, created, and promoted
• Experience working with digital media-based data and analytics and how to turn insights into actions
• A strong understanding of digital marketing across all disciplines including social, search, email, websites, and content
• Experience managing and maintaining content driven websites, email, and social media channels
• Experience in HubSpot or similar and Adobe experience manager or similar is a plus (added a preference)
• Working knowledge of marketing within a regulated industry

Minimum Qualifications (continued):

• 
  Strong collaboration skills with an understanding of how to manage communications among a diverse cross-functional team
• Strong writing skills capable of internalizing and articulating the brand voice and to clearly present ideas and points of view to internal teams
• An understanding of digital marketing specific data and analytics and how to internalize and process insights into actions and plans
• Outgoing, entrepreneurial spirit. This role requires the ability to define direction and strongly present points of view.
• Some travel may be required
• #LI-Remote

Straumann Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Additional Information

What can you expect from us?

• An agile and ambitious environment: We are #ChangeMakers.
• Open, friendly colleagues who #collaborate and #support each other: We are #Players+Learners.
• The #freedom to #create and #engage: You can leave your #FootprintInDentistry.
• An employer who invests in our #inspiring corporate #culture.
• The #opportunity to develop yourself as a person and in your #career. We #grow.
• #Attractive workplaces at great locations - We are a #GlobalPlayer.
• A good salary and many other cool #benefits (depending on location).
• To work for the No. 1 in #Dentistry and one of the leading #MedTech companies.

and many other things more!

What do people say about us as an employer?

See reviews on Indeed - Glassdoor - Kununu (German)