Penn State’s Office of Strategic Communications (the University’s central public relations and marketing division) seeks an experienced marketing professional to join its brand strategy team. The successful candidate will bring creative thinking and a partnership mindset to the strategic development, coordination, and execution of University-wide campaigns and digital marketing efforts.

This is a hybrid position that combines remote and on-campus working.

As Penn State’s central public relations and marketing division, Strategic Communications is a fully integrated, award-winning, best-in-class marketing, and public relations division defined by innovative strategy and breakthrough creative driven by measurable goals. We advance the University by strengthening and protecting the institution’s reputation in regional, national, and international spheres of influence in ways that serve recruitment, resource, and leadership goals.

The Marketing Specialist will:

• Use sound strategies to develop, plan, and execute marketing campaigns and other

• Assess the effectiveness of campaigns and initiatives, optimizing accordingly

• Prepare project creative briefs

• Develop and maintain a library of digital campaign assets and files

• Work collaboratively with University partners on brand alignment, including adherence to campaign and audience goals

• Serve as the daily contact for our external media agency, attending regular meetings, keeping campaigns on track, and providing feedback on account administration matters

• Create and deliver project presentations for leadership and other stakeholders

• Participate in brainstorming to support marketing campaigns and other projects

• Plan and schedule workshops and engagement activities

• Research and recommend content for brand campaigns, specifically stories to support impact.psu.edu

• Write in multiple styles for various channels to meet campaign or project needs

• Review and edit marketing materials and content

The successful candidate will:

• Have broad integrated marketing and communications knowledge, experience, skills, and interests

• Have experience with admissions/enrollment

• Be able to multitask and handle multiple priorities

• Be well-organized and detail-oriented

• Have strong writing, copy editing, and proofreading skills

Education and experience

Typically requires a Bachelor's degree or higher plus six or more years of related experience, or an equivalent combination of education and experience.

More about Penn State’s Office of Strategic Communications:

Spanning Penn State’s large-scale enterprise—including 20 campuses across Pennsylvania, more than 90,000 students, and an alumni base exceeding 700,000—Strategic Communications’ work encompasses all forms of communications and engagement, ranging from branding, marketing, and trademark and event management to internal communications, proactive and social media, research communications, and crisis and issues management. We’ve attracted talented and diverse team members from private and public sectors at all levels of our division, giving us the ability to build a strategic program of excellence recognized throughout the University.

Strategic Communications values and reflects Penn State’s commitment to diversity, equity, inclusion, and belonging (DEIB), and our DEIB committee is actively involved in providing staff programming that helps incorporate DEIB principles into the fabric of our communications.

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here .

Employment with the University will require successful completion of background check(s) in accordance with University policies.

EEO IS THE LAW

Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applications without regards to race, color, religion, age, sex, sexual orientation, gender identify, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

Penn State Covid-19 Vaccination or Testing Requirements

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