Job description
About Us:
Martin Retail Group isn’t your typical “ad agency.” We are local retail marketing specialists who are responsible for planning and buying media for brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. In fact, we are one of the largest spot buying agencies in the country. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.
- Develop integrated media plans for our Tier 2 automotive clients
- Facilitate the presentation and execution of media plans and manage revisions
- Ensure media plan aligns with national/regional agency
- Analyze media alternatives and make recommendations based on current strategic direction
- Provide agency point of view on new media opportunities
- Work closely with planning supervisor and account manager
To apply, please submit your resume and cover letter, with your salary requirements.
Thank you for your interest in Martin Retail Group!
Qualifications:
- Five years of relevant experience
- Experience with media math basics, concepts and planning software
- Outstanding written/verbal communication and organizational skills
- Experience using syndicated research tools such as Scarborough, Nielsen, SQAD, as well as Reach/Frequency
- Skilled in the use of Excel and PowerPoint
- Ability to make presentations or interested in learning and honing these skills
Additional Information
All your information will be kept confidential according to EEO guidelines.
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