The Online Marketing Manager will be responsible for the successful management of the digital marketing and content strategies for different businesses across an array of different business types. The role requires an innovator, a trendsetter, and a progressive thinker who can connect digital and content to all other aspects of the business to help drive growth and revenue opportunities.

This individual combines an in-depth knowledge of client business objectives, online strategies, and their competitive landscape with a rich background in the digital marketing industry to deliver effective digital marketing campaigns across social media & email marketing.

Key responsibilities include but are not limited to:

• Develop unique strategies within the digital arena to meet/exceed objectives including: email marketing, social media, web content.
• Develop strategic roadmaps for digital marketing for different accounts
• Plan, develop and execute digital marketing efforts and campaigns to drive site traffic, conversions, revenue, and positive customer experiences across social & email marketing
• Drive customer segmentation and conversion strategies that turn new visitors into customers and current customers into loyal, top tier customers
• Define, develop and monitor reports to assess and optimize effectiveness of marketing initiatives; Provide analytical insights that demonstrate a detailed knowledge of the digital platforms and channels and drive positive change
• Conduct deep customer analytics across platforms to better understand shopping behaviors and customer preferences; Recommend action based on analytical findings to drive a deeper customer relationship
• Contribute towards brand marketing initiatives with an online marketing strategy that’s consistent with overall brand messaging
• Interacting with tagged photos on Facebook & Instagram
• Monitoring & interacting with hashtags and competitors’ customers.
• Outreach to new influencers
• Creating & optimizing social media profiles

Required Experience & Skills:

• Past experience in online marketing, content & social media
• Strong analytical skills to measure program performance and understand key performance indicators
• Entrepreneurial spirit and passion for online marketing
• Self- motivated, proactive, takes initiative
• Excellent verbal and written communication skills
• Excellent project management skills with an ability to set and achieve goals, meet deadlines, and multi-task
• Executional excellence that showcases exceptional attention to detail
• Adobe Suite (preferred not required)
• Digital Marketing Tools
• Google Webmaster Tools / Analytics
• Bing / Yahoo Tools
• Social Media (Business & Ad Accounts)