Partner Marketing Manager, IBM Consulting
Job description
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
The Partner Marketing Manager leads end-to-end Go to Market planning, execution and performance for Finance Transformation & HCM (Human Capital management) partners.
- Key member of the IBM partner marketing team for Oracle & Celonis
- Works across IBM consulting, sales, all facets of marketing and communications leadership to execute the Go-to-Market plans for top revenue generating business priorities
- Drives integration of partnership offerings in brand messaging, content & demand engine
- Works closely with Partner GTM team to develop execution plan
- Manages market development funds to support execution activities
- Drives the execution of the GTM plan to hit desired quarterly outcomes
- Manages content and messaging development for priority plays for Oracle & Celonis
- Provides quarterly marketing outcomes updates to the business
- Aligns with events team to think outside-the-box and include Partner offerings, messaging at priority events
Advocates for partnership across IBM Marketing and Sales
- Collaborates with GEO marketing leads to share the partnership messaging, content and align on the local marketing strategy.
- Represents Partners in routes to market design (via local Marketing team)
Advocates and Collaborates within IBM
- Engages Business Partners in launches, events, awards
- Identifies and assists in building client stories to promote externally
- Targets multiple audiences within the priority offerings – internal and external
Required Technical and Professional Expertise
- 5+ years in marketing background, partner marketing, relationship management, or similar experience
- Apply effective process management and change management.
- Analytical competence and data driven decision making competence.
- Strong ability to communicate and collaborate across functions and geographies to drive influence.
- Proficiency with spreadsheets & presentation applications.
- Writing and presentations skills.
- Apply innovative thinking and decision making.
- Organization skills and good attention to detail.
- Agile and Client centric attitude.
Preferred Technical and Professional Expertise
- Previous marketing and market specific background.
- Previous experience with RTM (Routes to Market) and Strategic Partnership Marketing.
- Previous experience in digital marketing and performance management.
- Ability to think logically, to analyze pipeline and performance information and suggest corrective actions.
About Business Unit
Your Life @ IBM
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
About IBM
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location Statement
- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences
The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.
We consider qualified applicants with criminal histories, consistent with applicable law.
IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
Being You @ IBM
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