Job description

Position Overview:

The Performance Marketing Analyst will manage the development and implementation of marketing programs intended to drive traffic and profitable sales for Mattress Warehouse. He/she will create and implement an Omni-Channel marketing strategy to drives traffic to retail stores and online. He/she will be a strong marketer with out of the box ideas to increase revenue with a history of successes. He/she will foster a partnership with the both internal and external stakeholder for alignment and flawless execution. He/she will have experience and depth of knowledge leading marking channels such as – Email Marketing, Paid Search, Natural Search, Organic, Display/Remarketing & Affiliate marketing. Execution of reporting by channel that will create actionable results for the marketing channels. This candidate should be comfortable identifying trends, suggesting new strategies to optimize trends while solutioning how

Primary Responsibilities:

• Define and measure marketing programs for all digital media inclusive of email, display/remarketing, affiliate programs, organic, social and SEM as measured by ROAS.
• Develop and operationalize programs to drive customer awareness, increase customer acquisition and identifying new opportunities
• Monitor performance and budgets on a daily/weekly/monthly cadence for each program adjusting programs and budgets as needed to deliver results month over in strategy based on performance of each channel
• Leverage existing tech stack and 3rd party resources to analyze performance with ability to report out results to executive management weekly and ad hoc
• Responsible for the execution and delivery of organic channels results, inclusive of content creation strategy and execution
• Manage and collaborate with third party vendor relationships to support execution of vision and strategy to ensure consistent customer experience.
• Work closely with the creative to align on asset development needs and timelines are achieved on time supporting growth of customer base and profitable conversions
• Provide promotional calendars to each vendor which aid in the paid search, affiliate, and display program execution/management
• Design and execute customer acquisition strategies aligned with company promotional marketing schedules and campaigns
• Own, update, manage annual marketing budgets for all marketing programs
• Oversee the management and updates of site tagging requirements, specifically with upcoming digital storefront relaunch in 2023.

Position Requirements:

• 5+ years’ experience in marketing programs, SEO, SEM, Affiliate, Display, Email and SMS understanding the balance between driving awareness and customer acquisition while delivering positive ROAS overall.
• Strong business financial understanding required.
• Degree in marketing or relevant work experience in respective areas of focus (Ecommerce, Digital marketing concentration a Plus)
• Experience with multi-channel business preferred retail industry a plus
• Experience in managing successful digital marketing programs specifically intended to drive traffic and conversion and profitable sales to support a multi-channel experience.
• Experienced online marketer with A/B testing experience,
• Successful management of third-party vendor relationships
• Good communication and partnership mindset. Ability to lead and influence at all levels across the organization.
• Attention to detail and accuracy for project execution.
• Ability to manage and prioritize against aggressive deadlines.
• Experience working with Adobe SiteCatalyst and/or Microsoft BI is highly desirable

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Holidays
• Monday to Friday
• Weekend availability

Work Location: In person

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