Job description
SupplyHouse.com, a rapidly growing e-commerce company in the plumbing, electrical, and HVAC space, is looking for a highly driven SEM expert to join and become a key contributor within our Marketing Team! The ideal candidate will have a strong perspective on how to increase key metrics within growth marketing programs, have intimate knowledge of relevant PPC channels, and will have experience implementing optimizations on an ongoing basis.
This individual will be primarily responsible for the strategic execution of all search campaigns including, creating, structuring, executing, and reporting on all paid Shopping campaigns and providing leadership/supervision over SEM. Additionally, they will enhance the performance of all other PPC channels and recommend/implement new channels that align to the growth marketing goals of SupplyHouse. Ultimately, the SEM Manager will understand the most effective ways to improve our PPC activation plans to deliver maximum ROI for the business.
This is a remote-based role within select states in the United States. At this time, we are only able to employ those located in the following states: Florida, Georgia, Nevada, New Jersey, New York, North Carolina, Ohio, South Carolina, Tennessee, Texas, Virginia, and Washington.
This position will require travel to our NY office headquarters up to four times per year for internal meetings and team-building activities. The cost of travel for employees out of the area will be covered by the company. Additionally, our offices are always available for staff to use as much as desired.
A company laptop and other necessary equipment will be provided along with a $250 stipend for your work from home space.
Role Type: Full-Time, Exempt
Location: Remote (Florida, Georgia, Nevada, New Jersey, New York, North Carolina, Ohio, South Carolina, Tennessee, Texas, Virginia, and Washington)
Schedule: Standard business hours are Monday - Friday, 8:00 a.m. - 5:00 p.m. ET. However, we provide flexibility based on local time zones and our Flextime policy.
Some of what you'll do:
- Own and strategically manage paid search (PPC) programs in order to drive profitable incremental revenue growth
- Perform daily management of multiple large-scale Paid Search and Shopping campaigns which include new products, budget management, bid management, tracking and reporting, and beta program testing
- Manage daily performance tracking process to ensure spending and ROAS levels are on pace
- Manage the GMC and ensure product feeds are set up accurately and effectively for success
- Work with partner teams at Google and Microsoft to strategize optimizations for ad accounts
- Analyze performance data to improve spend efficiency
- Conduct regular account health checks and own the responsibility to maintain and update the ad accounts
- Collaborate with members of the Marketing Team to standardize, improve, and implement processes within the Growth Team
- Design creative solutions to scale ad copy changes on a 100,000+ product catalog
- Grow understanding of SEO strategies and work closely with the internal team to ensure paid and organic is aligned and working cohesively
We are looking for individuals with:
- Bachelor's degree in Marketing, Business, or other analytical fields
- 5-7 years of digital search marketing experience
- Knowledge of Search Engine Marketing (SEM) and Shopping (Google Ads and Microsoft Ads knowledge is essential and required)
- Skilled at explaining performance to internal leadership and client stakeholders as well as taking time to educate and provide actionable insights
- Experience with feed management platforms, such as Feedonomics (is a plus)
- Data-driven, creative, and curious – You regularly come up with new hypotheses and are constantly testing new experiments to improve your campaigns’ performance
- Understanding of the principles of CAC, LTV, and attribution (is a plus)
- Attention to detail and organizational skills are key to succeed in this role
- Strong analytical skills and ability to draw insights from data with minimal direction
- Excel Skills – Pivot tables, VLOOKUP, data validation, conditional formatting, etc.
- A ‘get stuff done’ mentality, highly collaborative attitude, and strong work ethic
- Other:
- Experience with Google Analytics/Amplitude
- Experience with Google Ads Editor or Microsoft Ads Editor
What's important to us:
- Positive Attitude – We work in close quarters where attitudes are contagious
- GRIT – Our 5 core values! (Generosity, Respect, Innovation, Teamwork, and Grit)
- We like to have fun at work! – No, really! Team building events, guest speakers, and company sponsored activities
Why work with us:
- We have awesome benefits – We offer 401k with company match, 100% company-paid medical insurance, optional dental and vision add-ons, life insurance, vacation, and sick days.
- We promote a work/life balance – We value your time! We encourage a healthy separation between your professional and personal life with our flex-time work policy and health & wellness initiatives that allow employees to feel refreshed and recharged.
- We support growth – We promote continuous learning and development through our on-the-job trainings, educational workshops, DEI initiatives, internal mobility opportunities, and professional development expense reimbursement program.
- We give back – We live and breathe our core value, generosity, by giving back to our local communities and to the heating, plumbing, and HVAC trades. We host donation drives, encourage our team members to nominate organizations, and donate to support the trades.
- We stay engaged – We maintain our company culture through promoting virtual events and annual in-person events. Look out for our End of Year Celebration, Summer Picnic, Core Values Celebrations, Employee Appreciation Day, optional virtual out-of-office monthly events, and more!
- We listen – We value hearing from our employees. Everyone at SupplyHouse has a voice and we encourage that they use it! We actively elicit feedback through our monthly town halls, regular 1:1 check-ins, and company-wide ideas form, and incorporate suggestions to ensure our team enjoys coming to work every day.
SupplyHouse.com strongly values inclusion and encourages individuals of all backgrounds and experiences to apply for this position.
What our employees are saying:
- “The people here are amazing. In this tough phase of the pandemic, the people and the company have handled the situation very well. They take really good care of the team, and they always try to make sure employees stay in touch by organizing virtual events!” -Yash, IT Team
- “I love the teamwork, the caliber of people who are employed here, and the way everyone is so supportive, caring, and welcoming. This truly is a company that strives to grow and evolve and continue to be even better and is open to new ideas and innovative concepts from employees. You feel valued because your opinions are welcomed and encouraged. Your strengths are cultivated, and you feel real growth in your position.” -Katy, Customer Service Team
- “I enjoy working at SupplyHouse.com because they truly value generosity and the act of giving back to our community. With many being significantly affected by the pandemic, the company has gone to great lengths to not only be there for its employees, but also our surrounding communities. I’m looking forward to the day when we can do that again all together.” -Anna, HR Team
Please know that we are unable to sponsor work visas or temporarily hire candidates that are authorized to work for a defined period of time in their field of study for this position.
All emails from the SupplyHouse team will only be sent from an @supplyhouse.com email address. Please exercise caution if you receive an email from an alternate domain such as @gmail.com, @hotmail.com, etc.
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