Summary:

Marketing Content Analyst is responsible for the implementation of marketing content that drives lead generation, customer acquisition, and increased brand awareness. Content applies to but is not limited to: print, publications, digital, branding, locations, events. The position is responsible for inbound and outbound lead generation, retention, and engagement.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop, coordinate, and promote new and existing digital and traditional marketing programs and initiatives.
• Manage organic search strategies including regular site audits, keyword research, inbound link generation, content generation, and competitive analysis.
• Research, conceptualize and write/develop content including splash pages, email blasts, sales tools (online and traditional), blogs, white papers, and press releases.
• Work closely with sales, marketing, and ecommerce teams to support digital promotions of programs and events.
• Prepare marketing reports and metrics for measuring program success.
• Recommend changes to website content, linking and other factors to improve SEO positions for target keywords and page relevance.
• Help develop and execute website traffic plan with KPI’s.
• Stay informed about the market, industry trends, and the competitive landscape while helping implement marketing, branding, and advertising initiatives.
• Coordinates with relevant departments on all promotions productions
• Collaborate with product managers to implement new and modified programs and initiatives.
• Has knowledge of standard concepts, practices, and procedures within Graphics and Marketing field.
• Able to move ideas throughout the entire development process from brainstorming to completion.
• Confer with department heads/locations to discuss requirements, present concepts and to coordinate marketing activities.
• Relies on experience and judgment to plan and accomplish goals.
• Performs a variety of tasks assigned by the Global Marketing Director or other senior management.
• Organized and self-motivated.
• A great deal of creativity and latitude is expected.
• Bachelor's degree or its equivalent and 5-7 years of experience in the field or in a related area.

Skills AND Qualifications:

• Strong understanding of B2B lead generation.
• Strong knowledge of inbound and outbound marketing tactics and SEO, SEM, and PPC strategies.
• Develop and manage content for integrated marketing campaigns, BHID.com, landing pages, paid and organic digital content, social, webinars, videos, and events.
• Experience with Constant Contact or similar automated marketing tools.
• Ability to collaborate with teams to align and communicate corporate objectives and goals.
• Social media experience and how to build engagement.
• Partner with senior leaders, sales teams, ecommerce, external agencies, and freelancers when needed.
• Excellent writing and communication skills.
• Ability to work at a fast pace while paying attention to detail, yet able to have fun.
• Willingness to learn and grow.

Travel Requirements:

• 10% travel

Supervisor responsibilities:

• Reports to Global Marketing Director

WORK ENVIRONMENT:

• Employee is regularly required to speak and understand English, stand, walk, sit, use hand to finger, handle or feel objects, tools or controls; reach with hands and arms. Employee is required to use computer and other equipment.
• Employee frequently lifts and/or moves up to _50_ pounds. Specific vision abilities include close vision and the ability to clearly focus vision.

PPE REQUIRED:

• Wrist rest for keyboard and mouse pad