Role Overview:

As the Director, Content Marketing, you will be responsible for Trelix’s thought leadership, customer storytelling, campaign, and web content globally, including leading content strategy, execution and measurement.

You will collaborate closely cross-functionally translating technical material into compelling and differentiated stories that are easy to consume. You will partner closely with the Corporate Comms and Brand teams as we bring our story to external stakeholders and influencers.

Responsibilities

• Define the content strategy and plan that aligns to the complete customer journey and our corporate positioning

• Directly connect content into our go-to-market programs and enhance sales processes

• Establish goals and metrics to measure the quality of content, audience growth, engagement, and content reach and extensively analyze problems to seek understanding of the underlying issues in alignment with overarching business strategy

• Build innovative assets that influence senior decision-makers, especially CISOs, CIOs, and CTOs

• Support the team to write, edit, produce, publish, and promote industry-leading content including white papers, eBooks, customer stories, campaign emails, SEO content, and blogs

• Stay up to date on the emerging trends and needs within the Security market and CISO/CxO personas and be responsive in adjusting content strategies to continue to stand out and differentiate Trellix

About You:

• 10+ years in content marketing, communications, corporate marketing, publishing, or product marketing

• Experience building content strategy that aligns to the customer journey, with deep understanding of the marketing that supports awareness, engagement, demand generation, and adoption

• A compelling storyteller who has the natural ability to take complex technical concepts and communicate them to our target audiences

• Experience marketing to CISOs, CIOs or CTOs is preferred

• Ability to collaborate with and influence internal and external stakeholders while building powerful stories of the highest quality in multiple formats (written, video, blogs)

• Experience conducting research and interpreting data, and transforming those findings into intriguing, insightful content

• Analytical expertise and the ability to use performance metrics to optimize content strategy and make data-driven decisions

Base Pay Range: $185K – 230K. Actual base pay within this range will depend on varying circumstances, including the work location, individual qualifications, company budget and other operational business needs. Compensation may also include annual bonuses and long-term incentives, subject to various metrics and company policy.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Pension and Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement

We're serious about our commitment to diversity which is why we prohibit discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.