Job description
Job Summary:
The Senior Communications Manager will develop and execute an engaging communications strategy that promotes Kinetic Advantage and its services. They will propel our brand’s image by producing high-quality content that reaches target audiences. This individual will be the liaison between the leadership team and our key stakeholders. We are seeking a candidate that is a competent professional able to create consistent messaging that will help our reputation, brand recognition, and growth.
Duties/Responsibilities:
- Develop and implement effective communication strategies that build loyalty, brand awareness, and customer satisfaction
- Plan and manage the content and production of all communications
- Work with marketing to generate new ideas and strategies
- Supervise communications to guarantee all content is publication-ready
- Create communication strategies for new products, launches, events, and promotions
- Define key performance indicators for each communication
- Create informative and interesting press releases and press kits
- Prepare members of leadership to speak at upcoming industry events and important meetings
- Create internal communications protocols and initiatives that will foster team member morale
- Write and deliver an internal newsletter monthly
- Respond to communication-related issues promptly
- Draft communications including email campaigns, social media captions, product presentations, announcements, and advertisements
- Create content using a variety of technology platforms and tools to assist with marketing initiatives
- Provide field team members with current resources for prime customer engagement
- Conduct market research and analyze trends to identify new content opportunities
- Discover effective communication channels, including media platforms to be used to relay product messages to dealer and auction partners
- Assist in the design and management of email templates and automated communications within our CRM tool
- Perform all other duties as assigned
Education and Experience:
- Bachelor’s degree in communications, journalism, public relations, or relevant field
- 7+ years experience in internal and external communications
Required Skills/Abilities:
- Experience working with marketing
- Ability to think both creatively and strategically
- Exceptional verbal and written communication skills
- Experience creating targeted and engaging content
- Excellent interpersonal and customer service skills
- Excellent organizational skills and attention to detail
- Excellent time management skills with a proven ability to meet deadlines
- Ability to function well in a fast-paced environment
- Proficient with Microsoft Office Suite or related software
- Must provide writing samples during interview process
Physical Requirements:
- Ability to sit at a desk and work on a computer for prolonged periods
- Must be able to communicate clearly
- Ability to operate computer and office equipment, maintain paper files, move about an office environment
- Must be able to move objects up to 20 pounds
- Ability to perform the essential job functions safely and successfully within the ADA, FMLA, and other federal, state, and local standards
This job description reflects the essential functions of this position but is subject to change at any time and does not restrict the tasks that may be assigned.
All qualified applicants will receive consideration for employment without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.
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