Job description

Position Summary
This position is responsible for managing the daily social media content, identifying and implementing the latest social media trends and measuring social media effectiveness through analytics. Works with influencers to build the audience and engage with fans.

Essential Duties and Responsibilities

• Plan & develop a social media content calendar for relevant platforms (Facebook, Instagram (to include Reels), Pinterest, and LinkedIn)
• Leverage measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives
• Work jointly with partner store team and digital campaign marketing teams to use promotional campaigns to amplify company messages and partnerships
• Respond to customers on social media (customer care best practices & engagement)
• Write 2-4 weekly blog posts for the corporate blog
• Ensure all online efforts and messaging are consistent with the values, overall story, and voice
• Some evening and weekend work will be required due to the “always on” nature of social media

Education and Experience

• 4+ years professional experience in social media, e-commerce preferred
• Understanding of social media KPIs; Assist with tracking and interpreting metrics to enhance user engagement, suggest content optimization
• Intermediate level of Canva or Adobe Photoshop
• Strong organizational, project management and time management skills
• Must be self-motivated but also able to effectively collaborate, work in teams and build good working relationships across multiple stakeholders
• Working knowledge and familiarity with WordPress and best SEO blog practices

Skills

• Ability to multi-task, focus on priorities and maintain attention to detail
• Strong organizational and time management skills
• Problem solving skills
• Self-motivated, with the ability to work in teams and build good working relationships
• Excellent interpersonal skills and follow-up skills
• Proficient with analytics tools (Google Analytics, FaceBook Analytics, etc.)
• An ability to recognize good design and maintain a consistent aesthetic
• Strong writing skills

Job Type: Full-time

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