We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

About the Role

Are you a results-oriented, strategic thinker with an audience-first mindset? The Verisk Brand team is seeking a dedicated Senior Strategist to lead the marketing efforts responsible for positioning Verisk as an employer of choice and preference globally. The successful candidate is one with a background in brand strategy, employer brand and stakeholder management, who can thrive in a fast-pased environment, and is passionate about first impressions!

In this inaugural role, you will be tasked with developing employer brand strategies, creating, and activating an Employee Value Propostition (EVP), and a 360-degree refresh across all internal and external touchpoints. You will be tasked with bringing our employer brand to life globally and crafting new and innovative ways to engage with our audiences through key digital channels.

The role is based in our New York (Jersey City, NJ). Verisk offers a hybrid work environment with in-office work at least 2 days/week.

Job Responsibilities

• 
  Employee Journey – Create compelling customer insights through development of target personas, their needs and how to position Verisk as the employer of choice
• Talent Acquisition Strategy – Define the market engagement opportunity for Verisk across prospective talent pools through demonstrated knowledge of recruiting goals and needs
• Marketing Strategy – Deliver ongoing marketing planning process inclusive of objectives, strategies, tactics, budget, and measurement that secures CHRO and CMO approval
• Messaging & Positioning – Create audience-centric positioning and messaging that differentiates Verisk to prospective employees across the globe
• Brand Alignment - Work with HR to complete Verisk’s brand migration across all HR systems and platforms throughout the organization, both visual (logo, colors) and verbal (why we exist.).
• Campaign Development – Create HR marketing plan to support HR strategies and go-to-market plans. Lead integrated marketing activities that may include events, email marketing, digital content online advertising, video, social media. Deliver superior creative briefs that compel outstanding creative development.
• Marketing Analytics - Monitor and report on the performance of campaigns and communicate the results of marketing efforts
• Thought Leader - Serve as the marketing partner for HR team, and new acquisitions

• Bachelor’s degree required in business, marketing or related field
• Related marketing experience (5+ years)
  • Integrated marketing experience (strategic planning and execution) leading HR marketing activities
  • Excellent project management skills with the ability to drive end-to-end execution of marketing programs
  • Strong presentation, written and verbal skills, especially adept at driving strategic marketing insights to deliver compelling campaigns
  • Global B2B experience preferred
• Data-driven mindset
  • Strong analytical mind to architect a measurable, outcome-based deliverable
• Strategy driven execution
  • Someone who is always aligning tasks and activities with targeted outcomes
  • Skilled at working collaboratively across marketing to drive efficiencies that allow us to optimize our resources by setting up replicable processes for effective engagement
• Skills
  • Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
  • “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
  • Accountability matters: drives for results as coach and team player; bias to outcomes
  • Exhibits aptitude: always learning and growing; constantly attempts new experiences
  • Adaptable: able and willing to wear multiple hats without hesitation; resilient
  • Grit: passionate, self-directed and motivated; demonstrates endurance
  • Collaborative: demonstrated ability to nurture strong relationships with key stakeholders
  • Creative thinker: able to quickly shift gears and create experiences applicable for different audiences, with different needs

#LI-EA1

In 2022, Verisk received Great Place to Work® Certification for our outstanding workplace culture for the sixth year in a row and second-time certification in the UK, Spain, and India. We’re also one of the 38 companies on the UK’s Best Workplaces™ list and one of 18 companies on Spain’s Best Workplaces™ list.

For over fifty years and through innovation, interpretation, and professional insight, Verisk has replaced uncertainty with precision to unlock opportunities that deliver significant and demonstrable impact. From our historic roots in risk assessment, we’ve grown to provide analytic insights that help transform industries focused on some of the world’s most critical areas. Today, the insurance industry relies on Verisk to be, and to make the world, more productive, resilient, and sustainable.

Verisk works in collaboration with our customers and at the intersection of people, data, and advanced technologies. Through proprietary platformed analytics, advanced modeling, and interpretation, we deliver immediate and sustained value to our customers and through them, to the individuals and societies they serve, with greater speed, precision, and scale.

Verisk Businesses

Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement

Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work® Certification for the 7th consecutive year. We’ve been recognized by Forbes as a World’s Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce. Verisk’s Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

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At Verisk, the health and safety of our people is our number one priority. Effective November 15, 2021, and subject to applicable law, all prospective hires for office based roles or roles that support any of our businesses’ government contracts will be required to demonstrate that they are fully vaccinated against COVID-19 by their start date, or qualify for a legally-required medical or religious accommodation to this vaccination requirement, as a condition of employment. Hired candidates who do not demonstrate that they are fully vaccinated against COVID-19 by their start date, and who have not been approved for a legally-required medical or religious accommodation will no longer meet the requirements for employment and their offers of employment will be immediately rescinded, in accordance with applicable law.