Job description

This is your chance to work in an emerging industry! Our growing cannabis company is looking to fill the role of web specialist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.

Responsibilities for web specialist

• Manages social media pages such as Twitter, Facebook, LinkedIn, Instagram and Snapchat, producing optimized content to drive interaction and engagement that supports our company
• Advises and executes the creation of projects for a wide variety of marketing and communications content and materials, including social media, articles/press releases, website copy, emails, advertising, and collateral materials to drive new leads
• Assists in identifying opportunities and leverages research and content to develop marketing content into multi-touch, multi-channel plans, including paid search, display advertising, email advertising, PR and social media
• Knowledge of basic Internet Information Server (IIS) and web site setup desired but not required
• Implement effective web merchandising strategies, including product categorization, home page promotions, on-site search results, product page optimization and cross-sell/up-sell strategies
• Plan and execute ongoing tests to improve conversion, engagement and loyalty through A/B testing, customer segmentation, cart abandonment strategies, remarketing
• Conduct daily audits of the site to check the depth and product exposure is being surfaced and attractively presented via product collections, product positioning, and cross sell and upsell opportunities to maximize conversion and AOV
• Review and analyze daily reports as it pertains to sales and web metrics to connect web behavioral profiles to customer, sales, and merchandising data
• Create and present weekly, monthly, and seasonal analyses of overall web performance to Marketing, Merchandising, and Product Development teams to drive necessary improvements
• Make recommendations to optimize site navigation and product page templates based on site metrics and industry best practices

Qualifications for web specialist

• Must have strong, proven communication and interpersonal skills, including ability to translate complex, technical information and terms in a clear, understandable way
• BA or BS degree – Marketing, information systems, web design, business, is preferred.
• Experience in website maintenance and content management preferred

If you reside in Texas, you must have the ability to make trips to HQ in OKC at least once or twice per month.

Canva Experience

Experience working with a company that has multiple companies.

Job Types: Full-time, Part-time

Pay: $15.00 - $25.00 per hour

Schedule:

• Choose your own hours
• Monday to Friday

Supplemental pay types:

• Bonus pay

Work Location: Remote

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