Marketing Web Manager

About Us:

FullBloom provides education and behavioral health solutions for children via school and community-based services. Our programs enable students to become stronger lifelong learners regardless of learning obstacles. FullBloom’s 8,200 educators, coaches, and healthcare professionals work in schools across the country to achieve sustainable growth in behavior and academics through evidence-based programs including special education, Applied Behavior Analysis (ABA), intervention services, alternative education, and professional development. Founded in 1976, FullBloom annually supports more than 150,000 children and 25,000 educators in over 1,100 school districts across three divisions, Catapult Learning, Specialized Education Services, Inc. (SESI), and Little Leaves Behavioral Services.

The Opportunity:

We are seeking a creative, detail-oriented web marketer who is a self-starter with the ability to work in a high-energy, fast paced environment to support education programming. Attention to detail and the ability to deliver multiple projects simultaneously – compelling web page design and storytelling, web pages designed for optimal SEO and conversion potential, integrating martech tools with CRM to track and prioritize high potential leads to name a few – is essential. The successful candidate is an experienced, savvy web marketing developer with strong interpersonal, communication, and outstanding backend technical skills – in addition to time and project-management skills.

Responsibilities:

Reporting to the Director, Digital and Creative, competitive candidates will have previous web marketing management experience for multiple products/services and customer experiences in a B2B and/or B2C environment. Responsibilities and expectations include:

• Owns driving a simplified web architecture for FullBloom’s 3 divisions including design, development, user experience, maintenance, SEO, and event tracking in WordPress.
• Collaborates with Insights team to create and pass tracking data into Dynamics CRM and develop reports on marketing/website performance and conversions

• Leads development of new web pages/digital content, manages all WordPress integrations with martech and CRM platforms
• Develops custom landing pages designed to inform and drive lead conversions for sales teams where we have earned the right to sell products/services
• Stays on trends in the market as well as competitor activity regarding content, SEO, and web development best practices
• Identifies customer's needs with marketing team in relation to our services and create content to address those needs
• Audits existing content and assets to identify thematic or service gaps and unique content opportunities

• Conducts research on key SEO terms and incorporating them into content to achieve maximum viewership and page rankings; Adept at keyword placement and SEO best practices
• Measuring, monitoring, and reporting company website, digital, and social media traffic statistics
• Collaborates with marketing/sales leadership to define and execute content strategy
• Implements multi-media content across marketing websites to effectively drive traffic and conversions: video, blogs, social media, white papers/e-books, case studies, and more.

Qualifications:

• Bachelor’s degree in marketing, Communications, or related field
• 5+ years’ experience developing centric web content (B2B experience a plus)
• Exceptional writing skills set for a variety of platforms and media
• Experience Marketing for a portfolio of products/services or clients highly desirable
• Effectively collaborate and communicate with various leadership and roles across divisions and business lines

• Solid experience with Microsoft Office Suite
• In-depth knowledge of Google Analytics and other web analytics tools
• Proven ability to implement tracking codes, events, goals and more to effectively report on website performance metrics and to glean insights for optimizations
• Experience in UX design and web development best practices
• Expertise in SEO and SEM best practices

• Solid understanding of HTML
• Expertise with Content Management System (CMS) and Customer Relationship Management (CRM) integrations required. Experience in HubSpot and Microsoft Dynamics a plus!
• Strong understanding of email marketing, tracking and KPI development
• Self-starter who thrives in a fast-paced, collaborative environment