HelloFresh is looking for an Associate Manager to help us scale our CRM Reactivations team. As a key member of a growing team, you will own the execution of our marketing programs for our 3 hypergrowth brands.

You will be responsible to lead how we design and execute campaigns across multiple channels to get back our former customers. You will have great internal partners to set you up for success.

Candidates must have a passion for CRM Marketing, a strong analytical drive, and be excited to push the limits.

You will…

• Own execution of our marketing campaigns to ensure we deliver on our weekly goals
• Obsess with automation as we want you to do the least amount of manual tasks
• Develop and execute advanced segmented cross-channel marketing campaigns in Salesforce Marketing Cloud, primarily focused on conversion of former customers (canceled customers).
• Be responsible for multiple CRM channels—including in-app, email, SMS, and direct mail—owning planning, forecasting, creative & execution processes
• Own day-to-day processes and quality control - including but not limited to - segmentation, merging creative with data to craft personalized campaigns, and improving workflows
• Collaborate with relevant teams (Analytics, Creative, Product, Data Science, Engineering) to scope new opportunities around personalization, automation & personalization, gather data requirements, and validate data
• Conduct multivariate testing (content, segmentation, subject lines, device optimization) and the following analysis to improve our strategy
• Work with brand and creative teams to ensure campaign assets are planned, briefed, and completed on time, supporting increasingly personalized marketing campaigns

You are...

• An incredible operator, passionate about execution, automation, and scaling your impact
• Detail and process-oriented. Comfortable managing multiple projects in a fast-paced, high growth environment
• Have a can-do attitude and willing to jump in and help where needed in terms of team initiatives
• Strategic and analytical thinker who is comfortable thinking in terms of short and long-term goals
• Strong interpersonal skills and can collaborate effectively with relevant teams and people at all levels
• Excited to automate workflows, tackle problems, and grow our communications to be best-in-class across multiple channels

You have...

• Bachelor's degree – in the field of business or marketing ideally
• 2 or more years of marketing experience with demonstrated success in CRM marketing from conception to completion (includes campaign setup, segmentation, calendar management, data analysis). Experience with multiple channels - app push, in-app, SMS, email - is a big plus
• At least 1 year of experience analyzing marketing data and creating insights that translate into business strategy
• Experience with Salesforce Marketing Cloud or similar, as well as experience building user journeys
• Preferred but not required: Basic -or higher, knowledge of HTML, ampscript, SQL or similar technologies

You'll get…

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to 6 different Employee Resource Groups (ERGs) including those for minorities, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is growing exponentially year over year