Job description

Summary:

Wend American Group, one of the largest Wendy’s franchisees, is looking for an experienced, passionate, and multifaceted writer/communicator to lead a new hybrid corporate content & communications strategist role. You will huddle with several functional leaders and teams including the senior leadership team, Human Resources, Operations, and Marketing to create a strategy and lead cohesive content and communication plans. As a creative content strategist, you will create the foundation for disseminating information across multiple channels you will manage, plus own the internal messaging and voice of the business. Key to your success will be leveraging your previous writing experiences and understanding of diverse audience needs for conveying and producing engaging online/digital content and performance support materials for learning and development.

Essential Duties/Responsibilities

● Strategically plan, curate, write, implement and maintain all company internal content and cohesive communications across numerous channels including official company email announcements, newsletters, online/intranet website, and social media.

● Maintain and expand employee engagement using copywriting techniques such as tone, style, and appearance, resulting in dynamic content that effectively generates awareness and represents the voice of the business.

● Design and develop instructional content for various learning programs and course delivery methods (instructor-led, e-learning, virtual classroom) that supports HR/Learning & Development initiatives. Additional Duties/Responsibilities

● Create and design high-quality graphics and imagery that engage and supports target audience messaging within brand guidelines.

● Establish critical feedback loops, gather input, and continually test and revise the effectiveness of communication approaches and content plans.

● Produce and represent performance analytics and reports across all content and communication channels.

● Respond to press inquiries from media or Wendy’s International, which could include crisis situations.

● Provide counsel on best-in-class communication methodologies and assist senior leadership in establishing organizational messages, special communications, internal events, and operational initiatives as necessary.

● Own and maintain company’s intranet as well as identification and implementation of other communications channels and technologies that would benefit the business.

Skills

● Exemplary writing and editing skills with efficiency, creativity and a meticulous eye for detail.

● Strong project management and organization skills for planning and executing multiple overlapping projects, schedules and deadlines.

● Ability to collaborate and partner with multiple departments/stakeholders as a subject matter expert to create buy-in at all levels.

● Adaptable and flexible for keeping up with constant changes in business and the world of digital communications.

● A quick learner and self-starter with the ability to prioritize an ambitious workload.

● Has “grit” and tenacity when troubleshooting familiar and unfamiliar issues through resolution.

● Proficient at MS Office Suite (expert using Word and Outlook) and across various social platforms.

● Solid understanding of desktop publishing and Creative Suite software (Photoshop, Illustrator, etc.).

● Basic photo and video editing capabilities.

● Basic understanding of web design/HTML. Experience

● Developing content, copywriting and editing for a diverse and remote workforce on a wide variety of topics – 5+ years

● Content management – 2+ years

● Creative Suite software – 1 year

● Preferred: o WordPress o Adobe Captivate or related training authoring tools Education

● Bachelor’s degree in communications, marketing, learning and development or related field Location

● Onsite in Overland Park office

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Work Location: One location

blackflymedia.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, blackflymedia.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, blackflymedia.com is the ideal place to find your next job.