This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission.

Your Role at Baxter

THIS IS WHERE you build trust to achieve results

As the Customer Advocacy Marketing Manager for our Front-Line Care team at Baxter. You will be joining a fast-paced, growth-oriented team in Baxter. In partnership with the category leaders, the Customer Advocacy Leader will develop and execute the customer advocacy strategies and tactics for the Vision, Patient Monitoring, Physical Exam & Diagnostics, and Cardiology portfolios. This person will offer focus on capturing voice of customer (VOC) in different mediums that will support the broader advocacy marketing strategy. This role will have great intimacy with our respective value propositions, target audiences and channels for engagement. Execution includes capturing and publishing user generated content (UGC) from customers to expand brand credibility and enhance our respective value propositions. This person will improve business performance by expanding our reach and improving our visibility within our target audiences.

What You’ll Be Doing

• Develop and execute the customer advocacy marketing strategy to protect and grow our existing customers, as well as acquiring (PGA) new

• Partner closely with downstream marketing leadership to align on key strategies

• Create innovative ways to identify and create access to advocates

• Translate user generated content into marketing assets

• Nurture customer relationships to create KOLs

• Develop a pipeline of potential advocacy opportunities and actively work to drive to a publicly facing deliverable

• Provides information on funding opportunities to support advocacy and partnership work

• Will successfully create reference sites and secure testimonials for all product categories

• Develop a deep understanding of our portfolio and respective GTM strategies, with the ability to translate to an executable, advocacy strategy

• Will manage projects focused on setting the infrastructure to secure the intimate consumer connection needed to effectively identify advocacy targets and stories

• Will partner the appropriate organizations to ensure complete integration of UGC into business generation tactics

• Will manage a set of core KPIs including but not limited to, volume of referral sites, number of testimonials, active KOLs, and lead conversion

What You’ll Bring

• Bachelor’s Degree required; Master’s Degree desirable

• 3+ years of marketing and/or customer advocacy experience. Healthcare experience desirable

• Proven track record of managing cross functional programs

• Customer needs focused; collaboration and influencing skills with cross GBU and cross functional team members

• Ability to build and cultivate trusted relationships throughout a large organization

• Track record of innovative thinking and execution

• Entrepreneurial experience desirable

• Strong customer focus

• Strong business acumen

• Makes high quality decisions

• Is a continuous learner

• Deals well with ambiguity

#LI-DF

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all our employees, and we strive to be more transparent with our pay practices. To that end, this position has a base salary range of $80,000 to $180,000 plus an annual incentive bonus. The above range represents the expected base salary range for this position. The actual salary may vary based upon several factors including, but not limited to, relevant skills/experience, time in the role, business line, and geographic/office location.

The successful candidate for this job may be required to verify that he or she has been vaccinated against COVID-19, subject to reasonable accommodations for individuals with medical conditions or religious beliefs that prevent vaccination, and in accordance with applicable law.

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

EEO is the Law
EEO is the law - Poster Supplement
Pay Transparency Policy

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.