At Make-A-Wish® America, we are more than a great place to work — our work is life-changing. Together, we create life-changing wishes for children with critical illnesses. Nearly 40 years ago the inspiration for Make-A-Wish began with one little boy's wish to be a police officer. Today, together with our volunteers, donors, staff and supporters, Make-A-Wish has granted more than 500,000 life-changing wishes and transformed countless lives.

THE TEAM

Make-A-Wish America is the national headquarters for our organization, providing resources and support for our Chapters around the country. The Brand and Marketing Team is comprised of innovative marketing professionals who elevate our brand and optimize enterprise marketing activities. This team’s work is focused on enhancing brand equity to increase individual and corporate giving to provide resources to grant a wish for every eligible child.

THE ROLE

The Digital Content Systems Manager will help optimize and execute our enterprise website’s digital strategy by leveraging key learnings to drive action in support of our organization’s emphasis on relationship-based fundraising through the support, development and execution of enterprise-wide campaigns and chapter revenue initiatives via wish.org.

WHERE YOU COME IN

As the Digital Content Systems Manager you will:

• Manage the Enterprise CMS (Aquia Drupal) and web content strategy. Responsibilities include:
• Planning content calendar and curate content within the CRM and maintain content freshness; manage digital assets in multiple content repositories.
• Building new pages and editing existing pages.
• Designing new page templates and layouts (experience with interactive web design tools, e.g. Ceros preferred).
• Supporting chapters with:
• Site optimization requests, including providing recommendations for strategic improvements.
• Create and implement all chapter training materials related to Drupal, content strategy and other site-improve initiatives and topics (e.g., SEO).
• Using data and testing to optimize and improve visitor/donor experiences on wish.org to grow brand consideration and conversion.
• Develop strategies to drive web traffic through organic and paid search, social, email, etc.
• Develop key success metrics and site performance data and translate that to apply insights s to support a culture of continuous improvement.

WHAT YOU’LL NEED

• Bachelor’s degree in Marketing, Communication, Public Relations, Business or related field required.
• Minimum of 2-4 years of experience in professional marketing and/or communications role.
• Experience in digital content strategy and managing web content in website CMS (e.g. Aquia Drupal), including building and formatting web pages.
• Experience with reporting tools & metrics/reporting, including:
  • Proficiency in Google Analytics (proficiency in GA4 preferred);
  • Strong analytical and problem-solving skills; proven ability to analyze data, develop actionable insights and make feasible recommendations.
• Design experience and knowledge of creative software, e.g. Adobe Creative Suite.
• Experience using training solutions (e.g. Articulate, Blackboard) preferred.
• Fundamental knowledge of HTML preferred.
• Highly organized and detail-oriented with ability to prioritize multiple projects at a team level.
• Strong written and verbal communication skills.
• Excellent customer service skills.

REMOTE ROLES

WHAT WE OFFER

• Competitive compensation with annual incentive potential
• Comprehensive benefit package: Medical, Vision*, Dental*, Wellness
• Health Savings Account and Flexible Spending Account Options
• Short Term Disability*, Long Term Disability* and Life Insurance
• 401(k) Retirement Savings Plan
• 15 PTO days, 10 Sick Days, 11 Paid Holidays, 2 Volunteer Days, and 2 Personal Days accrued annually
• Maternity Leave
• Employee Awards and Recognition Programs
• Individual and Leadership Development
• Discounts and special offers for theme parks, events, hotels, concerts, and movie tickets

• Monthly premiums paid for the employee for vision, dental, and short/long term disability.

Diversity, Equity & Inclusion Vision

Make-A-Wish is committed to championing diversity, equity and inclusion, fostering an organization that is accessible and welcoming. In turn, we are uniting communities to help make more wishes possible.

• Our mission is most effectively fulfilled through a commitment to diversity, equity and inclusion as core values and practice.
• It is only through our mosaic of different cultures, perspectives and experiences that we can grant life-changing wishes to every eligible child.
• As the world’s largest wish-granting organization we stand against racism and intolerance and are committed to representation and acceptance, creating a sense of belonging, and practicing fairness in creating opportunities for our wish families, volunteers and staff.

We respect and ensure equal opportunity, regardless of race, religion, ethnicity, national origin, age, gender identity, sexual orientation, disability, perceived disability and other legally protected characteristics. Make-A-Wish America utilizes E-Verify in its hiring practices to achieve a lawful workforce.