Company: IMAX Corporation

Location: Playa Vista, Los Angeles, California

Title: Manager, Digital Marketing (Temp)

Salary: Expected base pay rate for this role will be between $117,000 and $125,000 USD per year at the commencement of employment.

However, if hired, base pay will be determined on an individualized basis (pay rates may vary) and is only one part of the total compensation package, which, depending on the position, may also include discretionary bonuses and other IMAX sponsored benefit programs.

ABOUT IMAX:

IMAX is not your everyday entertainment experience. With over 50 years of history as a global innovator in entertainment technology, our employees and their careers have constantly gone beyond the ordinary. From offices across North America, Europe, and Asia, we combine proprietary software, architecture, and equipment with industry-leading knowledge and connections to create experiences that take audiences beyond the edge of their seats to a world they have never imagined. Our Hollywood team are trusted movie business insiders with decades of production experience, acting as advisors to top filmmakers and studios across the world. Our technology experts are leaders in the industry, constantly pushing the limits of what is possible in entertainment. Our sales and marketing teams are talented professionals who build and enhance the IMAX brand globally.

IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the world, and our growing Live and Enhanced businesses have allowed us to bring the IMAX Experience to our partnerships across live music, events and streaming to provide the best possible experience across any screen. As the world’s leading entertainment technology company, IMAX has revolutionized the way people experience movies, and continues to push the boundaries of entertainment experiences forward. Our employees are driven by a passion to take audiences around the world to places they have only dreamed of.

Come explore IMAX – where innovation, creativity and passion come together. Get inspired, get involved, and ignite your future with IMAX!

Responsibilities:

Supporting IMAX’s diverse consumer marketing initiatives across live event, brand, and brand business units the Digital Marketing Manager is responsible for messaging strategy as well as the development and implementation of paid media campaigns, SEM campaigns, and CRM campaigns.

• Drive and implement innovative digital marketing and media strategies for the Marketing organization to maximize IMAX exposure, brand value, and ticket sales
• Oversee all aspects of the development of digital marketing communication campaigns (ideation, creative and execution) in partnership with multiple teams (e.g., Film Marketing, Exhibition Marketing, etc.)
• When necessary and appropriate, work directly with media properties to implement campaigns within budget while delivering on objectives
• When necessary and appropriate, lead and direct partner agencies to ensure delivery of objectives within budget and industry leading execution
• Ongoing evaluation and research into new tools, resources, and applications to enhance digital marketing initiatives
• Understand IMAX’s unique audiences, customer journeys, product initiatives in order to run segmented and personalized campaigns - including newsletters, solo emails, etc.
• Own the development and ongoing maintenance of a Lifecycle / CRM Calendar, to ensure clear planning, and so consumer journeys meet the needs of marketing stakeholders
• Establish CRM marketing best practices – from segmentation, to mailing cadence, to campaign compliance – to optimize results, scale and relevance
• Ensure accurate and timely campaign performance reporting for paid media and CRM initiatives

Requirements/Qualifications:

• A Bachelor’s degree is essential
• 3-5 years of experience in growth marketing, lifecycle marketing, or direct-to-consumer marketing
• A ‘fan-centric’ mentality and experience driving audience-based initiatives
• Extensive knowledge and understanding of CRM, digital media (paid, earned, programmatic, SEM), digital advertising creative, and social media
• A strong understanding of consumer behaviors and trends
• A passion for technology, entertainment, and/or fandoms is strongly preferred

IMAX is proud to be an equal opportunity employer!

At IMAX you will be part of a culture built on respect - one that recognizes the unique talents of everyone on the team. We're proud of the differences that make us all unique and we support unity, acceptance, and equal rights for all. Diversity and inclusion among our employees are critical to our success as a global company.

For consideration, please apply online. We thank all applicants for their interest in IMAX but only those selected for an interview will be contacted. Please note, IMAX is currently operating in-office 5 days-a-week. Additionally, all permanent full-time employment is subject to background and employment/reference checks.