GENERAL SUMMARY

The Director of Marketing and Communications leads the planning and development of all strategic marketing, public relations and communications programs for the health system, which includes Fisher-Titus Medical Center and its affiliates, to support the mission, goals and objectives of Fisher-Titus. This includes brand stewardship, internal communications, external communications including media relations, community outreach, marketing plans include media strategy and advertising, physician communications, and crisis communications.

ESSENTIAL FUNCTIONS

Develops comprehensive communications strategies that convey to various internal and external constituencies the characteristics of quality and value that represent Fisher-Titus

Develops strategic integrated marketing and public relations plans that clearly articulates the mission, vision and values of the system, and supports the business goals and objectives of the system

Directs development of marketing communications tools, including advertising, Internet, social media, brochures, newsletters, direct mail, digital media, etc., ensuring all pieces meet standards for quality, accuracy, timeliness and cost-effectiveness

Develops and executes internal communications, including strategic marketing and communication messages ensuring they are effectively incorporated into all appropriate internal communications

Directs media relations function to ensure the maintenance and enhancement of the system's image as reflected in the media. Ensures process is in place to respond to media inquiries and social media comments.

Advises Senior Leadership on media/publicity issues affecting Fisher-Titus

Copywriting for Senior Leadership messaging, memos, speeches and public statements

Directs communications during crisis/disaster situations, and serves as hospital spokesperson / Privacy Information Officer (PIO)

Directs community benefit and outreach activities, special events, open houses, dedications and sets appropriate goals and emphasis of each event

Oversees sponsorship and partnership opportunities with complementary organizations

Directs system market research (quantitative and qualitative) to attain timely and actionable information and analysis, including the supervision of research staff and outside consultants

Develops and manages budget maximizing cost-effectiveness of marketing programs

Supervises and motivates staff to ensure productivity is maximized and specified goals and quality standards are met.

Ensures professional growth of self and staff through participation in education programs, current literature, in-service meetings and outside workshops and seminars

About Fisher-Titus

Fisher-Titus proudly serves the greater Huron County area’s 70,000-plus residents by providing a full continuum of health and wellness care from heart and cancer care to outpatient services such as lab, imaging, and physical rehabilitation. In addition, Fisher-Titus’ employed physicians offer a variety of primary and specialty care services including behavioral health, digestive health, endocrinology, family medicine, general surgery, heart and vascular, internal medicine, occupational health, pediatrics, pulmonary, sleep medicine, spine surgery, urology, and women’s health. Along with the medical center, a 99-bed acute care hospital, Fisher-Titus health system includes Norwalk Memorial Home, a 69-bed skilled nursing facility; Carriage House, a 48-unit assisted living facility; a Home Health Center; and emergency transport through North Central EMS. To learn more, visit fishertitus.org.

Fisher-Titus offers industry competitive benefits including: Medical & Dental coverage, 401K match, paid time off, tuition assistance and more!

Shift differential, weekend bonus pay available and more offered for night shift positions.

Education

• Bachelors or better in Communication