Job description
We are looking for a dynamic Director of Marketing to join or team!
Luxe Healthcare at Jupiter is a luxurious skilled nursing facility looking for an experienced Marketing Director. We are looking for a candidate with a proven track record in accomplishing census growth and development, who already has great local community contacts to help achieve goals.
Who We Are
The mission of Luxe Healthcare at Jupiter is to personalize the wellness journey by providing skilled nursing and rehabilitation experiences that are designed around the needs of each individual. We are dedicated to promoting better quality of life and transform ordinary expectations into extraordinary outcomes.
What You Will Do
- The Director of Marketing is responsible for building and maintaining relationships with acute-care hospitals, health systems, discharge planners, case managers, rehabilitation centers, and assisted living facilities
- Work with physicians and hospital discharge planners to arrange a smooth transition to the facility
- Build and maintain relationships with hospitals, physicians, social workers, discharge planners and other referral sources
- Analyze referrals to ensure facility can meet resident’s needs adequately with direction from D.O.N.
- Facilitate a decision for admission approval and notification of admission approval timely to referring agency
- Help develop and implement a marketing strategy for the facility with our regional marketing team as well as managers in the field
- The Director of Marketing works closely with the company’s Admission’s and Business Office Manager
- Develop marketing materials such as brochures, flyers, ads, campaigns etc.
- Influence decision making among various stakeholders to generate referrals and admissions from referral sources
- Continuously conduct market assessments and develop a comprehensive marketing plan designed to meet company goals and objectives
- Participate in community events and activities that promote company goals and initiatives
- Provide leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs
- Monitor and report cost-effectiveness of marketing efforts
- Assist in the Quality Assurance and Performance Improvement (QAPI) process
Who You Are
EDUCATION / EXPERIENCE:
- Bachelor's degree in Marketing, Communications or related field
- At least three (3) years’ experience in marketing management, preferably in health care
- Proven experience as Marketing Director, preferably in Senior Living/Skilled Nursing
- Ability to market aggressively and deal tactfully with customers and the community
- Demonstrate excellent communication, negotiation, and public relation skills
- Demonstrate autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities
- Analytical and creative thinking
- Great communication and interpersonal skills
Why Join Us
- Competitive Compensation.
- Great Benefits Package.
- Engaging Work Atmosphere.
- Innovative Training Programs.
- Excellent Growth Opportunities.
- And So Much More!
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