Job description
Veyl Ventures partners with leading experts across the health, beauty, and wellness industries to develop some of today’s most innovative lifestyle-focused and sustainably minded brands. The Veyl portfolio and culture prioritize people, planet and pets - making up a community of 100+ passionate and committed CPG leaders across the globe. By reinventing the traditional business model, Veyl efficiently scales our owned and operated brands with proven accelerated success.
Position Summary:
We are looking for a results focused, and savvy performance marketer with experience in owning success of large scale paid social campaigns. You'll lead the strategy, execution and performance across multiple paid social channels for a variety of celebrity backed industry leading health and wellness brands.
Essential Duties:
- Responsible for leading strategy to execution of effective paid social campaigns with multimillion dollar a month budgets, aimed at driving ROI and LTV in a high growth environment.
- Partner with a creative team, agency partners and leadership to develop paid strategies and optimizations to grow the business.
- Accountable for key initiatives and new projects focused on omni-channel, integrated marketing initiatives as we expand. Leading some specialty-focus areas like landing page testing, mobile conversion optimization, new platform integrations, system improvements, and more.
- Build, lead and develop a team of highly talented paid marketers in ongoing assessment of campaign performance, creating efficiencies and effectiveness across paid media channels while driving growth and business impact.
- Orchestrate data-driven optimizations, becoming a master of our in-house reporting systems and analytical tools to manage and improve your team’s performance.
- Own success across multi-channel execution, including readouts and performance adjustments on a weekly, monthly and quarterly frequency.
- Understand how to optimize for revenue, ROAS, and LTV. Understanding of full lifecycle marketing is a plus.
- Deep experience managing advertising budgets in excess of $1MM a month. Expertise across top platforms and able to contribute your expertise quickly.
- Management experience (3+ years) for highly talented marketers. Proven ability to delegate and grow talent in a fast-paced environment.
- Deeply analytical and comfortable digging into the numbers, preparing high-level analyses (yourself / with a team or in partnership with analytics), and drawing conclusions, insights, and next steps. Savvy with analytical tools, reporting tools, and web analytics tools.
- Ability to draw conclusions from creative and work cross-functionally with creative team, helping to guide iteration and testing strategy
- Experience at a digital agency or within a brand with a demonstrated history of growing paid media budgets and ROI
- Inherent problem-solving skills, possessing the experience, intellect and know-how to analyze, plan, execute and deliver top-notch results.
Perks & Benefits
- Flexible PTO and paid holidays
- Summer Fridays - We provide downtime the first Friday in July, August and September
- Paid Volunteer Time Off to connect with your community
- Company- sponsored wellness programs
- 100% remote opportunities
- Company-sponsored health insurance and 401k
- Free products upon hiring and employee discounts for all of our brands
Veyl Ventures is an EOE/Veterans/Disabled/LGBTQ employer!
At Veyl, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the customers we serve and the communities we operate in. We are proud to be an inclusive company as an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. If you are thinking about joining our team, we expect that you would agree!
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