Job description

Department: Marketing

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:
Job Summary
The Digital Consultant of Email Delivery is responsible for the technical creation of complex emails and lifecycle campaigns. Primary job tasks include, but are not limited to: html development and/or manipulation, content implementation, audience segmentation, testing implementation (A/B, mulitvariate), quality control, email rendering, and deployment through the email service provider (ESP). Additional responsibilities include mentoring junior Team Members, driving process improvements, and ensure email compliance with regulatory bodies.
Responsibilities
Responsible for the full cycle creation of complex emails and multi-touch campaigns, including, but not limited to, html development, audience building, testing, quality control, and deployment
Executes on scalable solutions for long term success of the email program and proactively prepares for the future and changing industry standards
Makes recommendations on email best practices to drive Marketing strategy forward and follows through against promised timelines
Understands big picture and impacts with a focus on future state; provides solutions and recommendations for issues pertaining to email deployment, IP reputation, and advanced testing scenarios
Tells a compelling and relevant story that conveys well thought-out recommendations; creates a point of view; collaborates effectively; presents with poise and confidence
Understands and drives email requirements and best practices; recognizes gaps and identifies development issues
Is adaptable to evolving business needs and a changing environment, including email industry changes
Solution oriented; positively impacts the environment of his or her direct team and Marketing department
Works with leader to align on priorities, constructively address project work, and build personal development plans
Must be able to meet any physical ability requirements listed on this description
May perform other job duties as directed by Employee's Leaders
Knowledge, Skills and Abilities
Advanced knowledge of email HTML code standards and ability to independently troubleshoot rendering issues in a wide array of configurations
Fluency with HTML editors, such as Adobe Dreamweaver
Advanced knowledge of email best practices and passion to stay ahead of marketing trends in the channel
Ability to understand list selection criteria and to create targeted audience files for distribution
Ability to assemble emails that contain dynamic content targeting
Working knowledge of pre-campaign testing tools, inbox monitoring, and blacklist/reputation monitoring tools, such as Return Path
Working knowledge of Photoshop techniques
Communicates effectively by listening intently, questioning appropriately, and articulating clearly in both written and verbal formats
Handles high volumes of work with ability to prioritize effectively and hit promised timelines
Delivers quality work within a low-cost environment
Ability to demonstrate high emotional intelligence in various situations dealing with both Customers and fellow Employees
Education
Required: High School Diploma or GED
Required: Bachelor's degree
Experience
Required: Minimum 8 years of experience in related field (i.e., Email Marketing, Email Development, Social Media Marketing)
Required: Minimum 8 years of experience with email service providers (ESPs); such as Oracle Responsys, Adobe Campaign, or Salesforce ExactTarget
Required: Minimum 8 years of experience with email testing techniques; including A/B and/or multivariate
Licensing/Certification
N/A
Physical Abilities
Ability to perform work duties from limited space work station/desk/office area for extended periods of time
Ability to communicate and interact with others in the English language to meet the demands of the job
Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job
Other Qualifications
Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
Must be at least 18 years of age
Must be able to comply with Company attendance standards as described in established guidelines

Southwest Airlines is an Equal Opportunity Employer.
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