Job description
As a Customer Researcher you will conduct qualitative research and bring the findings to life by turning them into insights, journey maps, personas. You will craft high quality deliverables on time by innovating in the way we deliver information, paying great attention to detail, and articulating thoughtful content.
- Identifying customer profiles relevant to the work
- Identifying the methods for gathering qualitative feedback
- Coordinating and preparing for interviews/shadows/ immersions
- Building rapport/trust with customers
- Take notes in a way that helps synthesis
- Listen to understand / Pick up on what is not being said
- Support synthesis of interviews/ shadows with their own insights
- Perform customer interviews and observations
- Collaborate with Marketing on the coordination and alignment of quantitative research
- Supporting the creation and execution of customer surveys in collaboration with Marketing
- Interpreting customer data from different sources and understanding customer pain points
- Being the “voice of the customer” and ensure the customer perspective is a guiding principle throughout the progress of ideation, as a participant or lead
- Support design and facilitation of hands-on work sessions (including but not limited to strategic alignment, problem framing, solution ideation, synthesis, prototyping, and testing)
- Provide teams with exemplars (e.g., benchmarking, mystery shopping)
- Contribute to articulating features in customer language, along with set of assumptions being tested
- Defining test plans (Who to interview, How many, interview guides, note capture templates)
- Plan and conduct interviews for additional concept feedback
- Synthesize feedback from interviews and articulate impact on design
- Bring to life the user experience associated with priority concepts by creating suitable scenario/storyline
- Support the translation of insights to concepts and features in collaboration with business, technology, and other relevant stakeholders.
- Provide creative direction for sketches and prototyping
- Relevant experience conducting qualitative and quantitative research and synthesizing following a human-centered design/design thinking approach
- Fluent in Spanish and English
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