Job description
General Manager
LEGOLAND Discovery Center Columbus, 165 Easton Town Center, Space A-100
Columbus, Ohio, 43219
United States
Do you have the Magic in you to create memorable experiences all for the love of fun? Do you wish to cast a spell of laughter and enjoyment to the people around you? Want to join a team that creates smiles and memories globally every day? Then you have the magic to be Team Merlin! About the Role The General Manager for Legoland Discovery Center Columbus ensures that every guest enjoys a magical, memorable, world-class guest experience and that each member of the team exhibits our company values (known collectively as The Merlin Way). In this role, you will deliver the attraction(s) strategy, short and long-term EBITDA and guest satisfaction goals.
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Compensation for this opportunity starts at $85k/year.
- *Key Responsibilities
- Drive a guest first atmosphere, that is data driven in understanding guest needs
- Ensure a robust marketing plan is in place for product and experience across each channel
- Segment and target customers and identify new potential markets and audiences
- Drive increases in employee engagement scores
- Role model guest-facing behaviors and act as Brand Ambassador internally and externally Safeguard the brand in all PR and marketing activity
- Drive volume strategy and maintain sustained competitive advantage as measured against market share
- Optimize RPC and yield across each Merlin channel
- Focus' team P+L Management and channel strategy to ensure sustainable growth in attraction RPC
- Deliver capital products and projects on time, on budget and to desired ROIC Deliver EBITDA growth, 5-year plan and cost control plans
- Activate Midway levers to grow greater revenue and identify new revenue opportunities
- Responsible for Health and Safety excellence including business continuity, risk and crisis plan
- Drive Operational Teams to ensure the attraction exceeds guest expectations
- Ensure attractions are operating at maximum efficiency levels with required staffing needs met P&L management responsibility, demonstrating agility and responsiveness to trading
- Experience of having developed partnerships with non-profit organizations (NPOs), local businesses and authorities
- Proven operational leadership, including delivery of a tactical marketing plan
- Experience embedding business analytics and customer insight capabilities to drive decision making
- Understanding motivators for different markets and the levers to pull to entice people to visit
- Experience managing leaders of teams outside own area of expertise
- Developing a diverse talent pipeline and succession planning
- Working in matrixed environments
Education*
Bachelor’s degree in business, management or marketing (desirable)
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*Other Job Requirements*
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- Able to work various hours, with regular weekend work as standard
- Must have a valid driver’s license
- Must be willing to travel locally, regionally and internationally
- Personal Qualities Burning drive to achieve success
- Personable and creative; able to excite and inspire innovation
- Able to adapt quickly and flexibly to changing circumstances
- Operates with integrity and a sense of purpose Talent for building rapport, and influencing effectively
- Empathetic towards others, draws deep insight into people and how they behave
- Financially astute and highly commercial, with an operational mind-set
- Analytical and investigative with strong attention to detail
- Preferably, you have experience working with children and families
Benefits of Merlin Entertainments*
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- Excellent health care options (medical, dental, and vision that encourage preventative care).
- Outstanding Paid Time Off (PTO) that allows for adventure, rest, relaxation, or recuperation.
- Merlin Magic Pass for friends and family to enjoy the parks & attractions
- Recognition Programs and Rewards 401(k) program with company match Tuition reimbursement programs
- Numerous learning and advancement opportunities
**Compensation rates dependent upon skills and experience related to the opportunity*
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*Everyone Matters at Merlin*
At Merlin Entertainments, we welcome the world to our magical attractions and resorts every day, and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters! Together, we work to build a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we strive to be the most inclusive and flexible employer in our industry.
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*About Us*
Merlin Entertainments is a business built on fun. We are the world's second-largest visitor attraction operator. We operate over 100 attractions, eight hotels and three holiday villages in 22 countries across four continents, and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons, the Eye brand, and LEGOLAND. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a great day out for all members of the family. We want to ensure that everyone has the opportunity to perform their best at interview, so if you have any additional requirements due to ill health or a disability, please contact our friendly team to have a discussion. You can get in contact at NAPeopleHUB@merlinentertainments.biz.
- #LI-JC1*
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Job Type: Full-time
Pay: $85,000.00 per year
Ability to commute/relocate:
- Columbus, OH: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- What is your desired salary range?
Experience:
- Senior leadership: 2 years (Preferred)
License/Certification:
- Driver's License (Required)
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