Job description

Newly created role! Build, scale, and optimize acquisition programs that drive the pipeline for our growing North American business. Lead a talented team of marketers across North America and the Philippines.

About TOA Global

TOA Global has become one of the largest employers of accountants and bookkeepers in the Philippines and is a proud equal opportunity employer, with a strong mission to make an impact in the community through our volunteerism and commitment to corporate social responsibility.

We are the accounting people, people. 100% dedicated to servicing the financial services industry, TOA Global has been providing talented and skilled offshore staff to firms across Australia, New Zealand, and North America since 2013.

In addition to providing talent and skilled offshore staff, TOA Global is home to the Ab2 Institute of Accounting, providing finance qualifications, masterclasses, and short courses to both aspiring accountants and established industry professionals with an eye toward the global market.

About the opportunity

As the Vice President of Marketing, you will identify and optimize new channel opportunities and design, and drive strategy resulting in new client acquisition and retention of existing clients. To achieve this, you will develop and execute best-in-class marketing programs, events, partnerships, and marketing nurture journeys. The remit of this newly created role is vast across partnerships, social, outbound calling, events, and communications.

What you'll do:

• Lead a team of talented marketers across North America and the Philippines
• Own, drive & execute the North American marketing strategy
• Take ownership of marketing leads through best-in-class execution of strategy
• Lead the partnership channel & framework including identifying key partners, and driving activities that result in value for our clients and partners
• Leverage social platforms to drive thought leadership and tell the TOA Global story
• Attend and provide leadership over in-person & virtual events
• Create and execute comms strategy & plan for North American existing client market to reduce churn and increase NRR
• Create impactful nurture programs to improve conversion rates from leads to opportunities
• Build strong relationships in North America Growth team & beyond as a trusted and strategic business advisor
• Constantly evolve and explore new creative approaches, channels and ways of working

About you

You are a results-driven senior B2B marketing leader that loves a fast-paced environment!

Key to success in this role is your ability to review and optimize data & campaign performance, drive clear metrics, accountability, and strong partnerships with the sales team & your own marketing team. In addition you will have:

• Experience in accounting or finance industry (essential)
• The ability to move between strategy development and hands-on execution
• Deep experience in B2B demand generation (15+ years experience in a demand generation/growth marketing role)
• Strong leadership experience and an understanding of how to get the best out of your team (10+ years experience in marketing leadership roles)
• Tertiary qualifications in Business, Marketing, and Advertising (highly regarded)
• Experience with CRM system such as Hubspot, Marketo, Dynamic 365

Job Type: Full-time

Salary: $140,000.00 - $150,000.00 per year

Schedule:

• Monday to Friday

Work Location: One location

Job Type: Full-time

Salary: $140,000.00 - $150,000.00 per year

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Fort Worth, TX 76107: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 8 years (Preferred)

Work Location: One location

blackflymedia.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, blackflymedia.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, blackflymedia.com is the ideal place to find your next job.