Job description

Market Research Analyst

SUMMARY:

AllCampus creates value for leading universities by expanding their reach and cultivating relationships with students to advance their lives through education. AllCampus provides an outstanding experience for students, university clients, and our employees through collaborative partnerships and innovative industry-leading technology and services. AllCampus continues to grow quickly and we are looking for a strategic contributor who is an expert in combining research insights with business objectives.

Primarily, the Market Research Analyst will design and execute custom market research studies related to market viability of university degree and upskilling programs, trends in online education, and other related aspects of higher education. The Market Research Analyst will be responsible for research design, data collection, and providing professional reporting and insights to both internal and external stakeholders. The successful candidate will be able to work independently to produce high quality reports and insights while feeling comfortable presenting reports and key findings to internal and external stakeholders. The Market Research Analyst will work in close collaboration with various functional teams, including sales, marketing, and enrollment, to execute and deliver market research reports and analyses that help drive the strategic direction of AllCampus. This role is multifaceted and essential to help AllCampus exceed expectations and continue to be a leader in the online program management industry.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Research Design

• Participate in meetings with sales, client services and operational teams to understand client research objectives.
• Work in collaboration with Manager to outline research structure, timeline and deliverables.
• Act as a lead on research projects assigned to the team; assist market research analysts and act as a mentor as needed.
• Scope and outline the methodological approaches, parameters, core research questions, and potential challenges of research projects.
• Identify opportunities for creating efficiencies and improving research projects.

Research Implementation

• Collect and analyze data from internet research, secondary source data and primary research methods.
• Identify and utilize new research sources.
• Input data into existing templates and verify the accuracy of data.
• Identify trends and provide analysis of competitors’ products and services, market share, and market strategies.

Research Analysis

• Prepare initial reports of insights, communicating the impact, illustrating data graphically, and translating findings into clearly written text.
• Prepare final reports and presentations in a variety of outputs (Excel, Word, PowerPoint) for internal and external communications.
• Communicate insights and present to internal stakeholders and external clients as needed; answer stakeholder questions related to research insights.

EDUCATION and EXPERIENCE an equivalent combination of education, training and experience will be considered.

• Bachelor’s Degree required; preferably with a focus in Business, Marketing, Finance, Library, Information Sciences, Social Sciences, or related field.
• Minimum of 2 years of quantitative research experience required including compiling data into reports and other deliverables, with basic understanding of sound research principles.
• Strong working knowledge of search engines and business research tools.
• Strong analytical and critical thinking skills, with an ability to move from data information to actionable recommendations.
• Strong communication and presentation skills.
• Rapidly adapt and respond to changes in environment and priorities.
• Self-starter and highly motivated. Must be capable of working independently, yet collaboratively, within a fast-paced environment.
• Extremely detail oriented.
• Excellent business writing and editing skills.
• Exceptional organizational and time management skills.
• Experience with secondary research methods and techniques (e.g., government agencies, other businesses in industry).
• Experience in the higher education industry is preferred.
• Advanced Excel skills (e.g., advanced formulas, advanced charting, utilization of macros) are preferred.
• Experience with survey design, instruments, fielding, and analysis is preferred.
• Experience with data visualization tools (e.g., Tableau, Power BI) is preferred.
• Experience with statistical and analytical software (e.g., SPSS, SAS, R) is preferred.

AllCampus is committed to creating a culture that is inclusive of race, age, gender or gender identity, ethnicity, religion, nationality, sexual orientation, physical ability, military veteran status and other backgrounds. We continually strive to grow and support our diverse employee population. Read our statement on Diversity, Equity and Inclusion here.

Job Type: Full-time

blackflymedia.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, blackflymedia.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, blackflymedia.com is the ideal place to find your next job.