Marketing and Communications Coordinator (Richland)
Job description
Location: Richland Campus
Full or Part Time: Full-Time
Annual Salary: Low $30,000’s + Generous Benefits Package
Application Deadline: Friday, April 28, 2023. (Applications will be accepted until the position is filled; however, fully completed employment applications received by the deadline with all required application materials will receive guaranteed priority consideration.)
Application Materials Required: Employment Application, Cover Letter, Resume
Comprehensive Benefits Package
Medical, Dental, & Vision Coverage
Short-Term/Long-Term Disability
Retirement Plan with 10% Employer Contribution
Life Insurance
Generous Paid Time Off
11 Paid Holidays
Summer Schedule
Explore Altoona
Laurel Highlands
Raystown Lake Region
The Alleghenies
Visit Johnstown
Job Scope
The Marketing and Communications Coordinator is responsible for coordinating the College’s marketing efforts by working within the department and with other College departments and locations, external vendors, and external organizations. This position will monitor and update the College’s social media and web presence, assist with marketing and project initiatives, and help maintain the College’s overall brand presence.
Essential Job Responsibilities
- Advance the College’s web presence through content implementation and creation. This includes ensuring the messaging and branding is consistent among all web and mobile platforms by maintaining updates with all department heads on a scheduled timeframe.
- Coordinate the College’s social media efforts to provide engaging and consistent content in an effort to raise public awareness for the College’s brand. This includes maintaining a social media schedule, along with creating and designing social media messaging specific to each platform’s delivery.
- Assist with project management activities and coordination of contracted services as necessary.
- Assist with the creation, writing, and review of marketing-related and general College materials.
- Draft and edit communications copy (e.g., press releases, publications, social media posts).
- Gather compelling content for marketing, retention, and public relations distribution through interaction with College employees, departments, and the college community. This includes the coordination of submitted requests through Brand Central.
- Gather quotes or provide inputs on bids for all marketing, communications, and public relations procurement activities.
- Manage and maintain departmental inventory (i.e., promotional materials, paper supplies, ink, equipment).
- Prepare purchase requisitions and assist in tracking budgets and expenditures. Establish and maintain vendor relationships. This includes the ordering and tracking of supplies for the department.
- Review and help determine the best fit for all marketing requests and needs through research and recommended best practices to ensure timely deliverables.
- Provide recommendations and stay up to date on industry trends, strategies, and best practices based on the standard six methods of marketing research: secondary research (analytics), surveys, focus groups, interviews, observation, and experiments/field trials.
- Research and compile data for the purpose of analyzing issues, audiences, and competitor trends.
- Work collaboratively with others to brainstorm and execute initiatives that furthers specific marketing plans, campaigns, strategies, or budgets.
- Assist with all College Foundation communications and efforts.
- Manage a Website Review Group to improve the communication process regarding website updates and suggestions.
- Monitor campaign performance using various metrics such as impressions, clicks, view rate, website visits, cost per click, etc.
- Assist with all media and public relations activities for College events and functions, interfacing with visitors, staff, faculty, students, and administration.
- Other duties as assigned by the supervisor.
Direct Reports
- None
Qualifications
To perform this job successfully, an individual must be able have the knowledge, skills, and abilities to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education:
- Associate degree in Business, Communications Media, Graphic Design, Marketing, or related field is required.
- Bachelor’s degree is preferred.
Experience & Knowledge:
- A minimum of two years of experience in marketing and advertising is required.
- Knowledge of graphic design and social media is preferred.
Computer Skills:
- High level of Adobe Creative Suite skills preferred.
- Knowledge of Adobe Illustrator and Adobe Photoshop is a must.
- Knowledge of web CMS systems like WordPress and social media management tools like Hootsuite is preferred.
- Extensive knowledge of Office 365 is a must.
Certificates, Licenses, Registrations:
- Criminal Background Clearance
Physical Demands:
- While performing the duties of this position, the employee is regularly required to sit or stand and talk and/or hear.
- The employee is frequently required to use hands.
- The employee must occasionally lift and/or move up to 50 pounds.
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment:
- Typical office environment with a quiet to moderate noise level.
Important Note
- Please note that employment applications referencing ‘see resume’ or similar phrases are considered incomplete and may not be considered.
- Please do not call to inquire about the status of your application. Only those candidates chosen for an interview will be contacted.
- Employment is contingent upon submission and satisfactory review of any background check clearances as may be required by Pennsylvania Act 153. Please refer to our Pre-Employment Background Check Information page for more detailed information.
- Successful candidate must be authorized to work in the United States and not require work authorization sponsorship by Pennsylvania Highlands Community College for any position now or in the future.
Pennsylvania Highlands Community College is an equal opportunity employer committed to diversity in the workplace. Pennsylvania Highlands Community College promotes a drug-free workplace.
Pennsylvania Highlands Community College does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, retaliation, parental status, military service, or other non-merit factors.
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