JOB DESCRIPTION AND POSITION REQUIREMENTS:

The College of Education is seeking a seasoned Marketing and Communications professional to lead its Marketing & Communications Department. The Manager will report to the Director of Operations and will be the principal brand steward of the College, leading the development of the College’s marketing and communications strategies. Through a small group of marketing and communication professionals, the Manager will have oversight and responsibility for all marketing and communications initiatives that advance the College's mission and enhance its image and visibility to internal and external target markets.

The College of Education has a unique story and the Manager will be the primary person responsible for crafting and sharing the story in order to appeal to a variety of constituencies. The role is thus responsible for supervising the development, execution, and monitoring of both general marketing initiatives and targeted campaigns that support student recruiting and fundraising, as well as awareness of the College of Education to raise its profile in the broadest community. The Manager should be comfortable working in all media channels, from traditional to digital and social, where there is a growing need to be active. Knowledge of public relations will also be invaluable in potentially leveraging specific initiatives and building awareness. The Manager will have a variety of resources under their supervision and the opportunity to collaborate with alumni, colleagues, and others on and off campus to identify stories about faculty/staff, students, and/or programs that best illustrate the quality of the College to prospective students/employees, alumni, peer institutions and other internal and external audiences. The Manager will have responsibility for guiding the development of marketing reports, including a wide variety of analytics to measure overall success by assessing effectiveness and ROI for activities and programs as well as creating benchmarks based on prior year marketing performance and industry trends. In addition, the Manager needs to monitor competitor marketing and keep informed of industry trends and best practices. The Manager will establish and maintain relationships with key College partners, including partners at the University and externally, and manage relationships with outside vendors utilized for communications materials/services. A key responsibility will be to serve as the college’s main point of contact for external media in order to build and manage the College’s external profile with media channels, reporters, and influencers. The Director will have ultimate responsibility for the College of Education website and social media platforms. Other important responsibilities include writing speeches and comments/talking points for the Dean for public presentations. The Manager will manage and direct marketing and communications staff and vendors responsible for implementing marketing and communications plans, as well as managing department budgets and approving appropriate expenditures for administration of the marketing and communications unit, programs, staff, special projects, and events.

Typically requires a Bachelor's degree or higher plus three years of related experience, or an equivalent combination of education and experience. Proven project management skills are essential as well as the ability to manage multiple projects simultaneously with tight budget accountability. Excellent written and oral communication skills are required, as well as experience working in multiple media platforms and competency with digital and social media. The manager must have the ability to build collaborative partnerships. Prior supervisory experience is required; strong initiative, self-motivation, and high standards of excellence and integrity are also required.

The Pennsylvania State University College of Education is committed to transforming into an equity-driven, anti-racist college dedicated to generating positive social change by developing the next generation of educational scholars and practitioners (the current strategic plan: http://ed.psu.edu/strategic-plan-2021-2025 )

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