Job description

Role Summary-

As Marketing Administrator for Rocky Mountain Cannabis, you will support the VP of Marketing in identifying general marketing needs and developing and
implementing the organization’s ongoing marketing program in the State of New Mexico. The Marketing Administrator will be the voice of RMC NM when it comes to all PR-related efforts and interacting with the public sector.

*Note: Only residents of New Mexico will be considered for the position.

Responsibilities-

• Provide support to the VP of Marketing with all marketing related tasks, projects and plans.
• Work with VP of Marketing to manage and send all digital and hard copy design work as assigned, including but not limited to: promotional flyers, social media content, digital advertisements, mobile app creatives, etc.
• Assist with communication with third party marketing vendors such as StormBrain, local publications, event planners, etc.
• Manage event sponsorship payment, set up, scheduling, and asset delivery and coordination.
• Manage and maintain RMC Mobile App performance, creatives, text/push notification program and communicate updates, reports, & changes with store and regional management and the marketing team.
• Collaborate with the marketing team to brainstorm and implement promotions effectively and assist in the development of reporting & tracking ROI.
• Work closely with the Procurement Team to plan sales and promotions at least one month in advance.
• Work with the Procurement Team and Regional Directors as needed to plan pop-ups and sponsored events, as well as to execute giveaways. This includes clear communication with all partners by way of reports and credits owed.
• Collaborate with the marketing team to manage, create, and plan ongoing social media content for all online platforms, including, but not limited to: RMC Instagram, store instagrams, Facebook, Google My Business, LinkTree, Canva, etc. This includes interacting with public comments, reviews, and private messages in a professional manner that reflects RMC’s core values (with integrity, respect, and compassion). Creates planned social media content calendar and monthly plan.
• Act as support for PR efforts when needed. This includes implementing new ideas for additional engagement (i.e. blog posts, newsletters, email marketing content creation, etc.)
• Willingness to travel to stores for marketing efforts including but not limited to market research, events, store build outs, advertising opportunities, etc.
• Work with industry product vendors to compile media and other creative for overall RMC marketing strategy
• Develop marketing relationships and partnerships with New Mexico industry vendors and other companies.
• Work to implement marketing campaigns through current channels and provide reports on the effectiveness of these campaigns to the VP of Marketing.
• Assist in the development and marketing strategy for RMC Mobile App
• Plan marketing campaigns that align with RMC’s core values, and keep in tune with the current marketing budget.
• Other duties as assigned - willingness to take on new projects as business dictates is a requirement.

Experience & Requirements-

• Experience in Adobe Suite a plus (i.e. PhotoShop, Illustrator, InDesign, Premier Pro, Canva)
• While RMC NM headquarters will be in Santa Fe, this position will report to the VP of Marketing who is remote. We are willing to offer the position to the most qualified candidate, as long as they’re a New Mexico resident.
• Ability to work independently and proactively is a must.
• Given our widespread team, the ability to communicate effectively is a MUST.
• Experience in the marijuana industry is preferred.
• Minimum of 3-5 years marketing experience required.
• Willingness to travel multiple times a year throughout the state of New Mexico in order to visit our dispensaries and represent RMC at various events.
• Strong knowledge of regulations and laws that are imposed on cannabis-related businesses is a plus.

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits:

• 401(k)
• Employee discount
• Flexible schedule
• Professional development assistance
• Referral program

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday
• Self-determined schedule

Work Location: One location

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