Job description

Title : Digital Marketing Associate/Assistant

Duration : 12 Months (Extension Possible based on Performance)

Location : Prefer East coast, but anywhere in US

DUTIES:

• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen BIAH's digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall BIAH digital team objectives.
• Through social media, influencer marketing, web, and email, lead key BIAH’s brands’ presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams. Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

SKILLS

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance
• Paid Digital and Social Media strategies including analytics
• Email marketing and Execution of omni-channel marketing campaigns
• Lead Nurturing/Acquisition Marketing and Audience Development
• Digital Campaign mapping and tracking
• 1-2 years’ experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce
• Exceptional organizational, project and people coordination skills

Education:

• Bachelor’s degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years’ experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Job Types: Full-time, Contract

Salary: $30.00 - $52.00 per hour

Schedule:

• 8 hour shift

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing (Required)

Work Location: Remote

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