Job description
Requisition ID: 2023-1804 Job Summary:
The Marketing Specialist will help OPCC&CT develop and deliver a variety of traditional, print, video and digital communications and marketing products to support the organizational brand and help achieve strategic business and communications goals.
This is a contingent hire position. Primary Responsibilities:
Ar temis ARCis seeking a full-time Marketing Specialist. The Veterans Health Administration (VHA) is America’s largest integrated health care system, providing care at 1,293 health care facilities, including 171 medical centers and 1,112 outpatient sites of care of varying complexity (VHA outpatient clinics), serving 9 million enrolled Veterans each year. VHA’s Office of Patient Centered Care and Cultural Transformation (OPCC&CT) is working to sustain the development of whole health as a day-to-day approach and practice within the Department of Veterans Affairs and generate cultural transformation from a problem-based disease care system to a person-centered health care system. To achieve this mission, OPCC&CT is developing and distributing strategic marketing and communications that address the availability of personalized, proactive, patient-driven services and products.
The Marketing Specialist will help OPCC&CT develop and deliver a variety of traditional, print, video and digital communications and marketing products to support the organizational brand and help achieve strategic business and communications goals.
This is a contingent hire position.
- Write communications plans for various outreach campaigns including special initiatives and monthly whole health communications plans.
- Create, produce and deliver clear messaging that uses marketing and public relations best practices of written language, graphic design, document design principles, high resolution imagery and other fundamental concepts of effective communication.
- Ensure all deliverables adhere to various requirements (e.g., photo dimensions, web feature stories, social media messaging) as well as deadlines of varied channels of distribution.
- Oversee graphic design efforts to ensure products adhere to government visual standards for color, type, illustration, photography, animation and various print and layout techniques.
- Work with graphic designer to produce a variety of communication materials including, but not limited to, brochures, posters, factsheets, promotional displays, and graphics for print, paid media, web-based or social media platforms.
- Plan, design and execute a paid media campaign promoting awareness and adoption of whole health.
- Update or create written, graphic or visual content for paid media campaigns.
- Ensure all content adheres to Section 508 regulations.
- Support other duties and assignments as required by clients.
- Minimum 7 years of experience in professional written and visual communications
- Minimum 5 years of experience in professional communications/marketing
- Master’s degree in communications or marketing
- Experience supporting large, complex federal agencies and VHA’s whole health model required
- Demonstrated ability to develop and execute strategic communications plans
- Ability to interact and engage with executive-level stakeholders
- Proficiency in Microsoft Office products (e.g., Word, PowerPoint, Teams) required and experience with Adobe Creative Suite preferred
- Ability to obtain and maintain a public trust clearance
- Legal authorization to work in the U.S.
- Knowledge of military and Veteran populations
- Strong critical thinking and analytical skills
- Proven ability to organize, prioritize and work well with others
- Ability to communicate thoughts, ideas and solutions logically both written and orally
- Ability to get up to speed quickly on complex issues
- Desire to work in a fast-paced, rapidly evolving environment
- Capable self-starter with a drive to get all types of work done and high attention to detail
OPCC&CT works with VHA leadership, national program offices, VHA facilities and frontline VA staff to facilitate a cultural transformation that focuses on self-empowerment, self-healing and self-care in addition to the state-of-the-art treatment provided by VA. Whole health is one of the lanes of effort in VHA’s Modernization Campaign Plan and is also Strategy 2.1.4: Emphasizing Veterans’ and their families’ Whole Health and Wellness of the 2018-2024 VA-level Strategic Plan.
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