Job description

CobbWorks

Job Description

Job Title: Communications & Outreach Coordinator

Reports To: Executive Director/CEO

FLSA Status: Part-time 25 hrs. per week

Summary

Coordinates all organizational outreach/marketing and public relations initiatives for the organization. Works with interns and web management to execute website development and content management and social media development and content management. Handles other duties as assigned. This position supports strategy and execution across multiple technological platforms and analytics. The coordinator will work with interns to develop email marketing campaigns, create social media campaigns, and evaluate and update our multiple websites. Your duties will be diverse and multi-faceted, therefore excellent professional skills are vital for this role.

Essential Duties and Responsibilities

• Coordinates all marketing and public relations initiatives for the organization.
• Writes and distributes public service announcements, press releases, and informational packets.
• Works with the CEO on behalf of the Board to develop and implement outreach goals and initiatives.
• Develops and maintains a comprehensive list of press, media, and community communication mediums.
• Conducts media relations efforts; establishes and maintains contacts with key media personnel.
• Identifies opportunities and coordinates press conferences and other media-related presentations.
• Works with Program Managers to lead the development and implementation of outreach materials that help to raise awareness and increase engagement of organizational programs and resources.
• Oversees design, production, and distribution of fliers, brochures, and other publications or promotional materials.
• Designs and distributes internal/external flyers and publications.
• Oversees all outreach/marketing initiatives for special events.
• When necessary, write articles for publication.
• Coordinates meetings, press conferences, and presentations.
• Markets the website to members and relevant segments of the public.
• Attends functions on behalf of the organization for purposes of recording, and collecting content (e.g., video, photos, etc.) to expand engagement and outreach in organizational programs and resources.
• Coordinates all website development and content management for the organization.
• Research conceptual development of the internal website.
• Produces, maintains, and updates website content as needed.
• Manages web development and design contractors.
• Oversees the design of the website, making sure that a consistent look and feel is maintained.
• Updates and maintains the website’s calendar of events.
• Procures or produces graphics and photographs for the development of website;
• Acquires the necessary permission for the reprinting of articles, letters, etc. for publication on the internal website.
• Researches and remains in tune with internet-based trends.
• Creates and posts engaging, high-quality content (primarily videos and photos) for all social media pages.
• Create interesting and engaging video and photo content for all social media platforms. (Facebook, Instagram, Twitter, TikTok, etc.).
• Supporting the communications team with content for multi-channel distribution and expanding the company’s social media presence
• Play a key role in developing and implementing strategies to engage online audiences, increase brand awareness, generate inbound traffic, and enhance community engagement.
• Keep current on digital marketing trends and emerging digital technologies, bringing best practices from both the for-profit and nonprofit world.
• Manage and grow social media presence by identifying, collecting, creating, and publishing a variety of engaging content.
• Measure and provide regular reports on the performance of digital marketing campaigns and website analytics and assesses against goals (ROI and KPIs)

General Knowledge, Skills, and Abilities

• Creative, organized, and deadline-driven critical thinker.
• Ability to thrive in a fast-paced environment, embraces new technologies and is able to interact effectively across departments.
• A team player with a positive attitude, and the ability to form collaborative working relationships across an organization.
• Knowledge of marketing and public relations general practices.
• Experienced professional with demonstrable creative writing coupled with web editing and social media skills.
• Performs well under deadlines and is detail-oriented.
• Knowledge of WordPress, Canva, and Adobe Creative Suite programs, including Photoshop and/or Premiere Pro.
• Knowledge of current and emerging trends in technologies, techniques, issues, and approaches in areas of expertise.
• Knowledge of principles and processes involved in business and organizational planning, coordination, and execution.
• Skill in creating and developing visual content both for marketing and website design.
• Skill in organizing resources and establishing priorities.
• Demonstrated proficiency and experience in creating compelling, highly shareable, memorable stories using words, photos, graphics, video, and audio.
• Knowledge of content management practices and general internet trends.
• Ability to track and document social media analytics.
• Demonstrated ability to maintain confidentiality.
• A resourceful self-starter with a talent for working independently.

Education/Experience

Bachelor’s degree (B.A.) and 2 years related experience and/or training; or equivalent combination of education and experience. Strong proficiency in graphic design, social media platform content development, grammar, AP Style, copywriting, proofreadingand editing. Workforce development experience is preferred but not required. Bilingual Candidate a plus.

Language Ability

Ability to communicate effectively, both orally and in writing. Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of an organization. Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. Ability to gather data, compile information, and prepare reports.

Math Ability

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills

To perform this job successfully, an individual should have strong knowledge of word processing software, content management software, spreadsheet software, and accounting software. Database management skills.

Certificates and Licenses

No certifications are needed.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Work Environment

The noise level in the work environment is usually moderate.

Physical Demands

While performing the duties of this job, the employee is regularly required to sit. The employee is frequently required to talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

This job description should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions and perform other related duties as may be required by their supervisor. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.

Job Type: Part-time

Pay: $25.00 per hour

Benefits:

• 401(k)
• Paid time off

Schedule:

• Day shift

Ability to commute/relocate:

• Marietta, GA: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Communication and digital marketing: 1 year (Required)

Work Location: In person

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